Podcast advertising could be a blueprint for cookieless advertising

Venture Beast

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

Advertisers Pause In Twitter Purgatory

Forrester Digital Transformation

In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. Advertising Age of the Customer B2C Marketing social media

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Nobody Wants Ads in Twitter Replies—Not Even Advertisers

GizModo VR

twitter advertising business finance software social media facebook technology internet south of market san francisco amazon world wide web entertainment culture bruce falck online advertising real time web operating systems universal windows platform apps advertising revenue

Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Marketing Media Mobile Social category-/News Facebook Verizon

Admix raises $25M for in-game advertising as brands seek gamers

Venture Beast

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

After boycotts, advertisers and social media giants agree on steps to curb hate speech

Venture Beast

Facebook, YouTube, and Twitter have agreed with advertisers on first steps to curb harmful content, following months-long boycotts over hate speech. Business Marketing Media Mobile Social category-/News category-/People & Society/Social Issues & Advocacy Facebook

Starbucks is the latest big company to halt advertising on social media

The Verge

Starbucks will join the growing list of corporate entities pausing advertising on social media platforms, the company said in a blog post Sunday. Photo by Yuriko Nakao/Getty Images.

Apple launches the post-IDFA world to the dismay of advertisers

Venture Beast

GamesBeat Mobile Apple category-/Business & Industrial category-/Games/Computer & Video Games DeanBeat Mobile and Social Identifier for Advertisers IDFA Mobile gaming

Social Media Ads: What Is The Cost Of Advertising On Twitter?

Galido

Information Technology Blog - - Social Media Ads: What Is The Cost Of Advertising On Twitter? Twitter is one of the most popular social media channels today, and is also one of the primary means of communication, especially of millennials. The Cost Of Advertising On Twitter.

Democrats unveil bill to ban online ‘surveillance advertising’

The Verge

On Tuesday, Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. The Banning Surveillance Advertising Act – sponsored by Reps. Photo by Greg Nash-Pool/Getty Images.

YellowHead: Advertisers get 3 seconds to grab attention in a social casino game

Venture Beast

Social casino game ads should capture a user's attention in three seconds according to a report by marketing firm YellowHead. Business Games Mobile Alison category-/Games DeanBeat Mobile and Social Merav Katz social casino games Yellowhead

Microsoft is reportedly suspending advertising on Facebook and Instagram

GeekWire

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies.

Amazon to Appeal Record $886 Million Fine Over Advertising Practices

GizModo VR

Amazon says it intends to challenge a record $886 million fine imposed by a European Union privacy regulator over what the company says are perceived privacy violations related to its advertising technology.

AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising

Venture Beast

Mobile measurement firm AppsFlyer found that Facebook led mobile advertising in the first half of 2020, followed by Google and Unity Ads. Business Games Marketing Apple AppsFlyer DeanBeat Mobile and Social Facebook Google IDFA Shani Rosenfelder

Perion launches Paragone.ai Actionable Performance Monitoring to help optimize social advertising

Dataconomy

Perion – a digital advertising company – has today announced the launch of Paragone.ai’s Paragone’s APM adds multi-channel social advertising management platform to the company’s offerings and is now deployed with clients such as.

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester's Customer Insights

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. advertising Asia Pacific B2C marketing digital marketing social marketing social media b2c marketing

Creative is king: UA advertising creative trends in 2020

Venture Beast

As AI optimizing ad platforms have leveled the playing field for advertisers big and small, creative is the key differentiator driving UA. Read More.

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. Because social media are so rich in demographic information, you can really target the audience you’re going after. The statistics are there to prove the effectiveness of PPC advertising, as well. Research shows that

Facebook blocks Russian state media from advertising on the platform

The Verge

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Illustration by Alex Castro / The Verge.

Civil rights groups urge companies to suspend Facebook advertising

Venture Beast

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More.

Meta Will Remove Ad Targeting Categories on Sexual Orientation, Religion, and Politics in 2022

GizModo VR

For advertisers, not so much. It’s about to get a harder to target certain groups on Facebook. For society, that’s a good thing. Read more.

Big Oil Spent $9.6 Million on Facebook Ads Blaming You for Climate Change

GizModo VR

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Advertisers Are Inadvertently Funding Russian Disinformation

Forrester Digital Transformation

Age of the Customer B2C Marketing Chief Marketing Officer CMO Trends Media Insights social media

The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester's Customer Insights

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. On the inside: Social media’s underbelly conveys a picture of turmoil. age of the customer social marketing social media facebook Snapchat social advertising twitter

Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

GeekWire

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. Microsoft Advertising AT&T Bing LinkedIn XanderAT&T Image.

Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers

Venture Beast

Tenjin said its survey showed that 39% of mobile advertisers, or two in five, said Apple's privacy moves hurt their revenues in 2021. Read More.

How AR Is Revolutionizing Advertisements

Galido

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. Similar to the innovative mechanisms of social media, AR has taken off and become a focal point for marketing teams worldwide. More specifically, here are ways in which this technology is revolutionizing advertisement. Making Advertisement More Interactive and Experiential. It is engaging in realistic ways that no other conventional advertising method(s) ever could.

TikTok is full of shady secret advertisements

Vox

All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys general. TikTok is only now encountering some of the regulatory and legal growing pains its social media platform peers faced years ago.

Tapjoy: U.S. mobile gaming parents are are an engaged target for advertisers

Venture Beast

GamesBeat Mobile category-/Games category-/Internet & Telecom/Mobile & Wireless/Mobile Apps & Add-Ons DeanBeat Mobile and Social mobile gaming parents Offerwall Tapjoy

Signal Tries to Run the Most Honest Facebook Ad Campaign Ever, Immediately Gets Banned

GizModo VR

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Did You Hear? Social Networks Want In On Audio

Forrester's Customer Insights

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Advertising B2C Marketing social marketing social mediaThen they dominated video.

Facebook's New Ad Campaign Tries To Remind You That Targeted Ads Are Good, Actually

GizModo VR

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Facebook won’t let Russian advertisers create or make run ads ‘anywhere in the world’

The Verge

It’s pausing ads that target people in the country and is no longer letting advertisers in Russia “create or run ads anywhere in the world, including within Russia,” the company announced on Friday. Illustration by Alex Castro / The Verge. Facebook is cutting off ads in Russia.

Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage Accelerates

Forrester's Customer Insights

As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […].

Facebook Announces Its Fake Ad Numbers Are Going to Get Even Faker

GizModo VR

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How EveryoneSocial helps enterprises drive online engagement

Venture Beast

Utah-based EveryoneSocial, a company that provides a software-as-a-service (SaaS) platform to help enterprise employees become social media influencers, today announced it has raised $13 million in fresh funding. Today, companies across sectors crave social media attention.

Don’t Blame the ACLU for Facebook's Ills

GizModo VR

facebook world wide web software social media online advertising adtech tools ashkan soltani marketing gotcha american civil liberties union advertising targeted advertising matt bors technology internet the facebook

The critical question about the metaverse that no one is asking

Venture Beat

Business Commerce DataDecisionMakers Marketing technology advertising category-/Online Communities/Virtual Worlds data analytics marketing Metaverse metaverse marketplace Social Media social media marketing

Microsoft is the latest tech giant to report decelerating advertising revenue

GeekWire

Microsoft announced the slowest growth in its digital advertising business in more than a year, part of a bevy of tech giants to report decelerating ad revenue amid the broader economic downturn. Microsoft acquired the business social network for more than $26 billion in 2016.

Google parent Alphabet returns to sales growth in Q3 2020 as advertising recovers from the pandemic

Venture Beast

Big Data Business Cloud Commerce Dev Enterprise Entrepreneur Marketing Media Social Alphabet Alphabet earnings category-/News earnings report Google Q3 2020Google says its strong quarter was largely due to recovering online ad spending that previously dipped because of the pandemic. Read More.

Facebook Knowingly Profited Off Junk Ad Efficacy Estimates, Lawsuit Claims

GizModo VR

Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege.

Facebook Takes Aim at Ad Blockers, Hits Blind Users and Researchers Instead

GizModo VR

facebook native advertising world wide web software social media online advertising news feed marketing technology internet laura edelson social software ad blocking

Why a Real Facebook Ad Boycott Is Doomed

GizModo VR

facebook boycott roku verizon news feed google computing instagram articles ted kaczynski advertising targeted advertising mark zuckerberg software social information processing social media snapchat technology internet the facebookHere’s a fun thought experiment.