CIO Business Intelligence

JULY 25, 2023

Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. In June, the company released its generative AI assistant for commerce, dubbed Commerce GPT.

Cloud 98

Cloud B2C B2B Enterprise 98

Forrester IT

MAY 11, 2020

Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession.

Advertising 281

Advertising Budget Media Company 281

Forrester IT

MARCH 16, 2020

Pandemics Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — like the live network upfronts, Advertising Week Europe, or Cannes Lions International Festival of Creativity – is forcing marketers and their agencies to rethink how to best work during a pandemic.

Advertising 265

Advertising Travel Policies Network 265

Forrester IT

APRIL 1, 2024

In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […] As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis.

Company 416

Company Advertising B2C 416

Forrester IT

AUGUST 1, 2018

Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company.

Social 186

Social Advertising Report Company 186

GeekWire

JANUARY 18, 2024

Three of the ten startups in the accelerator that year (Remitly, Outreach, Zipline) went on to become billion-dollar companies — a 30% unicorn rate. This year’s cohort, under the direction of managing director Marius Ciocirlan , doubled in size to 24 companies. But the 2024 group may have a chance.

B2C 114

B2C Engineering Microsoft Applications 114

Forrester IT

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Media 441

Media Software Software Company 441

Forrester IT

AUGUST 7, 2023

We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. I’ve applied this lens to Apple’s latest earnings release to analyze the company’s growth strategy. […]

Strategy 195

Strategy Apple Study Research 195

Forrester IT

JANUARY 20, 2022

In its Q4, 2021 earnings interview tonight, company executives said it’s “tough to pinpoint” why customer acquisition hasn’t recovered to pre-pandemic levels. Netflix subscriber growth continues to slow. But the reality is that the streaming market has become saturated.

Company 361

Company Advertising B2C Media 361

Forrester IT

OCTOBER 4, 2021

when the company is forced to turn to its competitor, Twitter, to communicate with its users. It’s a sure tell that something must be pretty bad at Facebook, Inc. We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and […].

Company 370

Company Advertising B2C Strategy 370

Forrester IT

APRIL 28, 2023

Both companies featured AI heavily in their Q1 2023 earnings calls. Before Alphabet’s call began streaming on YouTube, attendees were shown a video about Bard, Google’s AI chatbot. During the call, “AI” was mentioned 51 times. During Microsoft’s, it was mentioned 34 times.

Video 195

Video Company Advertising B2C 195

Forrester IT

OCTOBER 25, 2021

The Facebook Papers still dominate the news cycle and during today’s Facebook Q3 2021 earnings call the company reported quarterly revenue below market expectations (like Snap, the company pointed to Apple’s App Tracking Transparency, or ATT).

Apple 195

Apple Report Company Advertising 195

Forrester IT

FEBRUARY 4, 2020

Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into the growth of the overall ad business and how much Google is investing in Cloud to be its next big cash cow. What we learned […].

Google 306

Google Cloud Company Advertising 306

Forrester IT

JUNE 23, 2021

Companies that rely on their agencies are by extension […]. As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients.

Development 306

Development Company Advertising B2C 306

Forrester IT

OCTOBER 11, 2022

But companies can use a strategic approach to make gains. Given Amazon's dominance, competing with it in the Google Ads auction is uniquely challenging.

How To 195

How To Google Company Advertising 195

CIO Business Intelligence

JUNE 17, 2022

For example, Puneesh Lamba, CIO of Shahi Exports, an apparel manufacturing company, acknowledges that “certifications have helped him perform better in board meetings, thereby making it easier to get approvals on IT spending.”. While hiring, companies often shortlist candidates with certifications from renowned colleges and universities.

Insurance 121

Insurance Course Apparel Information Security 121

Forrester IT

FEBRUARY 6, 2020

Last year, we at Forrester argued that despite the number and extremity of Facebook’s scandals, they wouldn’t doom the company in the short term. Here are our top takeaways for marketers: Facebook, Inc. So far, that’s held up, as the user base […].

Report 319

Report Company B2C Advertising 319

Forrester IT

JULY 28, 2022

Like last time, the company cited feedback from the industry for “the need for more time to evaluate and test the new Privacy Sandbox […]. Here we go again: Yesterday, Google announced that it will expand the testing window of its Privacy Sandbox APIs and delay its deprecation of third-party cookies until the end of 2024.

Google 195

Google Windows Data Industry 195

Forrester IT

JANUARY 11, 2022

Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […].

Company 195

Company Advertising B2C Trends 195

Forrester IT

FEBRUARY 1, 2022

Over the last few days the company made marginal concessions to address concerns (and boycotts) about the spread of COVID-19 misinformation on its platform: On Sunday, Spotify published its content moderation rules and is planning to add disclaimers to any podcast episode that discusses COVID-19. […].

Company 195

Company Advertising B2C Media 195

Forrester IT

JANUARY 13, 2020

Trusting a company is even more critical from a buyer perspective. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […].

Strategy 293

Strategy Enterprise Enterprise Company 293

Galido

JULY 22, 2019

When your B2B Company does not have enough structure to develop its own marketing department. And often, those answers are out there. – Also open the doors of your company to the external help of a B2B marketing agency. When you see that you do not reach the marketing and sales objectives that you had set for yourself.

B2B 77

B2B Strategy B2C Internet 77

Forrester IT

JUNE 25, 2018

Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

Meeting 322

Meeting Company Advertising B2C 322

Forrester IT

APRIL 27, 2018

In fact, Jim Cramer on CNBC called it “the best quarter I’ve ever seen from a company.” Yesterday, Thursday April 26, Amazon released its Q1 2018 financial results. The results? They knocked it out of the park.

Financial 223

Financial Company Advertising B2C 223

TM Forum

AUGUST 9, 2022

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130

B2B Data B2C IBM 130

Forrester IT

NOVEMBER 4, 2021

The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7.

Insurance 72

Insurance Company Advertising B2C 72

Galido

NOVEMBER 8, 2018

The best advertising is what satisfied customers do ” Philip Kotler. While there are several types of leads, the most relevant for B2B companies are those that show a high interest in a product or service and with which the chances of making an effective transaction are higher. Definition of Lead. Call-To-Action.

B2B 18

B2B Trends B2C Social 18