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How AR Is Revolutionizing Advertisements

Galido

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. In simple language, augmented reality or AR refers to the use and integration of digital data into a user’s real-life environment. More specifically, here are ways in which this technology is revolutionizing advertisement.

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Three big questions about Facebook’s new VR ads

The Verge

Yesterday, Facebook took a leap many people have been predicting for years: it started putting ads inside virtual reality. The company launched a limited test of advertisements inside three Oculus Quest apps, saying it would expand the system based on user feedback. Immersive computing is a gold mine of intimate data.

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Facebook will start putting ads in Oculus Quest apps

The Verge

Facebook will soon begin testing ads inside its Oculus Quest virtual reality system. Facebook introduced ads on the Oculus mobile app last month, and it’s used limited Oculus data to target Facebook advertising since 2019 , but this is its first major foray into putting ads inside the Oculus VR platform itself.

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Digital listening reveals 3 leading innovation drivers

CIO Business Intelligence

The inherent capabilities of AI–to process vast amounts of data and use learned intelligence to make decisions with extraordinary speed–enable opportunities uncovered through digital listening. Regulation: Lawmakers worldwide are considering privacy legislation and other rules that could limit the scope of data collection and AI use cases.

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CES 2024: Here are the Washington state companies taking tech innovation to Las Vegas

GeekWire

Amazon The Seattle tech giant will have its usual presence at CES across a range of businesses, including automotive, advertising, devices and more. Dr.Tail Photo) Dr.Tail Seattle-based Dr.Tail provides vet consultations and comprehensive medical record management via a virtual platform. hub in Bellevue, Wash.-based, Bellevue, Wash.-based

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Big Data: The Hadoop Business Case

CTOvision

The term “Big Data” has become synonymous with this evolution. But still, many of our customers continue to ask, “What is Big Data?”, “What are its use cases?”, What is Big Data? The data is too big, moves too fast, or does not fit the structures of your database architectures. and “What is its business value?”.

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Mark Zuckerberg wants to build a voice assistant that blows Alexa and Siri away

Vox

Meta, the company formerly known as Facebook, has shifted its long-term strategy away from its social media apps to focus on the metaverse, a virtual world where people wearing augmented/virtual reality headsets can talk to each others’ avatars, play games, hold meetings, and otherwise engage in social activities.