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Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

Forrester IT

Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. Ad serving… sounds boring right? And on its face, it is. So, it’s no wonder the ad serving market is seen by […].

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The Telco Data Cloud: Hybrid Cloud, Governance and Ecosystems

TM Forum

As service providers execute on these programs, thoughts are turning again to the role of data, and data architectures in an increasingly virtualized environment. The old mantra is still the same: volume, velocity and variety are the primary vectors in designing an enterprise telco data architecture. Data protection.

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How AR Is Revolutionizing Advertisements

Galido

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. In simple language, augmented reality or AR refers to the use and integration of digital data into a user’s real-life environment. More specifically, here are ways in which this technology is revolutionizing advertisement.

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Your online personal data has a guardian angel

Dataconomy

The internet is filled with lots of information, and this information is not accessible on the internet until the end of time thanks to data deprecation. When we use the internet, we leave a trail of data behind us. This data tells a story about us – what we like, what we do, and how we behave online.

Data 81
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What is synthetic data? Generated data to help your AI strategy

CIO Business Intelligence

Synthetic data defined. Synthetic data is artificially generated information that can be used in place of real historic data to train AI models when actual data sets are lacking in quality, volume, or variety. Synthetic data use cases. Artificial data has many uses in enterprise AI strategies.

Data 145
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How to leverage data to create a more intelligent organization

CIO Business Intelligence

Can you deliver meaningful results on a data project within one or two quarters? That’s a requirement for nearly any initiative undertaken by Petco Chief Data and Analytics Officer Rakesh Srinivasan, who invests the talent and resources to achieve results quickly.

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Consumers Aren’t Ready For The Metaverse, Yet

Forrester IT

In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.