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Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies

IT Toolbox

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The post Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies appeared first on Spiceworks.

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How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. Because social media are so rich in demographic information, you can really target the audience you’re going after. The statistics are there to prove the effectiveness of PPC advertising, as well.

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Podcast advertising could be a blueprint for cookieless advertising

Venture Beast

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

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Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion

The Verge

Last year, Apple announced the App Tracking Transparency (ATT) policy that requires apps to ask permission to track users’ data. According to the report, Facebook lost the most money “in absolute terms” when compared to other social platforms due to its massive size.

Policies 143
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Disney Advertising Sales’ Dana McGraw: Sharing data enhances its value

CIO Business Intelligence

In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity.

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Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

GeekWire

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.

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Reddit’s Strategic Play Lands it a $60M Content Licensing Deal Before IPO

IT Toolbox

Almost a year after Reddit made difficult changes to monetize its data at the expense of losing some important users, the company reportedly secured a $60 million deal. They can offer a legal high ground and allow companies like Reddit to reduce their advertising dependency, much to the delight of users.

Licensing 264