Forrester IT

OCTOBER 30, 2020

These days, many companies are trying to express moral, social, or political values that resonate with values-based consumers. Giving Tuesday (which falls on the first Tuesday after Thanksgiving) presents an opportunity for companies to do just that, so a growing number of brands participate.

Social 251

Social Company B2C B2B 251

CIO Business Intelligence

DECEMBER 6, 2023

of B2C customers voted for Automation and AI as the top feature of support software. Supply chain efficiencies: With the complexity of today’s supply chains, manufacturers who rely on something like a product going viral on social, risk losing out on explosive customer demand. In a 2023 Freshworks Benchmark Report , 42.7%

Retail 115

Retail B2C Budget Tools 115

TM Forum

NOVEMBER 5, 2021

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e.

B2C 130

B2C Transportation B2B Network 130

GeekWire

JANUARY 18, 2024

Three of the ten startups in the accelerator that year (Remitly, Outreach, Zipline) went on to become billion-dollar companies — a 30% unicorn rate. This year’s cohort, under the direction of managing director Marius Ciocirlan , doubled in size to 24 companies. But the 2024 group may have a chance.

B2C 113

B2C Engineering Microsoft Applications 113

CIO Business Intelligence

JUNE 21, 2023

When Tom Peck joined Sysco during the peak of the COVID-19 pandemic, his major goal was ensuring the survival of the world’s largest food service delivery company and helping its thousands of customers stay afloat. The pandemic forced us to review our company and the entire industry.” Surviving the pandemic wasn’t enough,” Peck adds.

B2B 94

B2B B2C Cloud Tools 94

GeekWire

NOVEMBER 19, 2020

Enterprise software companies have long dominated the Seattle and Pacific Northwest tech scene. Startups that sell to other businesses make up more than half of the GeekWire 200 list , our ranking of top privately-held Pacific Northwest technology companies, and 70% of the top 20. Security company ExtraHop, ranked No.

Software 143

Software Software Enterprise Enterprise 143

GeekWire

JULY 16, 2023

Creating an ideal buyer persona is essential, encompassing factors such as industry, title, decision-making capacity, company size, and income. All you really need is an effective website and strategically placed social media; the rest of your efforts should be focused on sales and prospecting. This applies to both B2B and B2C models.

B2C 85

B2C B2B Survey Network 85

Forrester IT

SEPTEMBER 6, 2022

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Strategy 369

Strategy Video Data Company 369

Forrester IT

OCTOBER 4, 2021

when the company is forced to turn to its competitor, Twitter, to communicate with its users. It’s a sure tell that something must be pretty bad at Facebook, Inc. We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and […].

Company 370

Company Advertising B2C Strategy 370

CIO Business Intelligence

MAY 24, 2022

While protecting enterprise assets using identity and access management (IAM) is important, companies also need to address the applications their customers use. Others are related to cloud-specific systems, like Azure AD B2C. In 2021, the Federal Trade Commission [1] received 2.8 billion in losses.

Authentication 98

Authentication Security B2C Applications 98

Forrester IT

OCTOBER 25, 2021

The Facebook Papers still dominate the news cycle and during today’s Facebook Q3 2021 earnings call the company reported quarterly revenue below market expectations (like Snap, the company pointed to Apple’s App Tracking Transparency, or ATT).

Apple 195

Apple Report Company Advertising 195

Forrester IT

FEBRUARY 6, 2020

Last year, we at Forrester argued that despite the number and extremity of Facebook’s scandals, they wouldn’t doom the company in the short term. Here are our top takeaways for marketers: Facebook, Inc. So far, that’s held up, as the user base […].

Report 328

Report Company B2C Advertising 328

Forrester IT

NOVEMBER 4, 2022

Advertisers are uncertain about what direction the company will take: What will happen with content moderation? Elon Musk’s Twitter takeover has been – at best – chaotic and tumultuous. Will Twitter become a mainstream Gab with a steady flow of disinformation?

Advertising 195

Advertising Company B2C Social 195

Forrester IT

AUGUST 5, 2022

Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault.

Financial 195

Financial Mobile Programming Data 195

Galido

JULY 22, 2019

When your B2B Company does not have enough structure to develop its own marketing department. And often, those answers are out there. – Also open the doors of your company to the external help of a B2B marketing agency. When you see that you do not reach the marketing and sales objectives that you had set for yourself.

B2B 77

B2B Strategy B2C Internet 77

TM Forum

NOVEMBER 11, 2021

Meeting the rising customer expectations and managing the CX is more and more challenging as they are more inclined to interact with companies in a social digital way. Customers are becoming more sophisticated and more demanding of their experiences.?Meeting Visit the Catalyst space. for more information from the team.

Operating Systems 130

Operating Systems Telecommunications System Network 130

Spearline Testing

AUGUST 29, 2019

According to VR device company Pico and IDC, forecasts predict that the share of all-in-one headsets in the VR/AR market will increase from 14.1% The introduction of 5G for companies is going to be cost-effective and more efficient, not only for telecoms carriers but for VR companies themselves like Pico. Conclusion.

Network 84

Network Telecommunications Virtualization Applications 84

TM Forum

AUGUST 9, 2022

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130

B2B Data B2C IBM 130

GeekWire

MAY 19, 2020

The inaugural cohort of the new 5G Open Innovation Lab, before social distancing. (5G The 5G Open Innovation Lab (5G OI Lab) unveiled the first cohort of companies participating in its inaugural 12-week startup program that brings together a variety of partners from the public and private spheres. 5G OI Lab Photo). 5G OI Lab Photo).

Intel 145

Intel Mobile Wireless Programming 145

Galido

NOVEMBER 8, 2018

While there are several types of leads, the most relevant for B2B companies are those that show a high interest in a product or service and with which the chances of making an effective transaction are higher. Unlike B2C, this area is characterized by an extreme specialization and by the presence of increasingly precise niches.

B2B 18

B2B Trends B2C Social 18