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Get It Together — Now Is The Time For Marketing Resource Management

Forrester IT

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM?

Resources 195
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Now Is The Time For Marketers To Invest In Marketing Resource Management

Forrester IT

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM?

Resources 195
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Breach Risk Minimization for Under-Resourced Teams

CTOvision

Read Rich Campagna explain how companies can manage best cybersecurity strategies even with low staff on Security Boulevard: CISOs that have enough budget and enough people on their teams have […].

Resources 213
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How Can CIOs Avoid Wasting Their Budget?

The Accidental Successful CIO

It is the role of the person with the CIO job to make sure that their company has access to the technology that everyone needs in order to do their job most efficiently. What steps can a CIO take in order to avoid spending their budget buying technology that will just end up going to waste? Where Is The Money Going?

Budget 130
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The art of selling: IT budget approval made easier

CIO Business Intelligence

Because as a young CIO, I was struggling with obtaining budget approvals for a range of IT initiatives. A majority of CIOs I speak with dread the budget approval process and breathe a welcome sigh of relief when annual budgeting comes to an end. In other words, the IT resources needed for this project are substantial.

Budget 105
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IT budgets remain solid, despite tech industry headwinds

CIO Business Intelligence

A report issued Monday by private investment company Bain Capital indicated that, despite the numerous disruptions to the technology industry—including a global supply chain crisis and Russia’s invasion of Ukraine—most IT decision makers foresee either stable budgets or increases for the coming year. Budgeting, IT Strategy

Budget 137
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Insurance Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Forrester IT

However, the consequences of the pandemic are not identical for all companies. Different industries, including insurance, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. As a result, insurers […].

Insurance 340