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Data Into Dollars: Can You Turn Your Data Into Revenue?

Forrester IT

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 It pays off to become an insights-driven business. Vendors and the media trumpet the success stories of companies that build […].

Data 370
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Text And Geospatial Analytics Bring Growth And Innovation To Business Intelligence And Analytics Tools

Forrester IT

We recently published an updated version of our Forrester Data: Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global). Text analytics makes sense of unstructured data. Traditionally, geospatial analytics has focused on mapping data from geographic information systems (GIS). What's new?

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How Data is Changing the Media & Entertainment Industry

CIO Business Intelligence

In the media and entertainment business, success is engaging viewers and creating “stickiness.” Traditionally, media and entertainment companies only used data for basic operational reporting. Today, data is defining the industry. ISPs collect a lot of data about how customers use their services.

Media 52
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Databricks’ new data lakehouse aims at media, entertainment sector

CIO Business Intelligence

After launching industry-specific data lakehouses for the retail, financial services and healthcare sectors over the past three months, Databricks is releasing a solution targeting the media and the entertainment (M&E) sector. Features focus on media and entertainment firms. Features focus on media and entertainment firms.

Media 119
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The BI Fabric Baby Is Slowly But Surely Growing Up

Forrester IT

Respondents to an informal social media survey that I’ve been running for the last couple of years report that 25% organizations use 10 or more business intelligence (BI) platforms, 61% organizations use 4 or more and 86% organizations 2 or more (anecdotal evidence based on […].

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. What are the four types of data analytics?

Data 135
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8 data strategy mistakes to avoid

CIO Business Intelligence

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. How enterprises gather, store, cleanse, access, and secure their data can be a major factor in their ability to meet corporate goals. Here are some data strategy mistakes IT leaders would be wise to avoid.

Strategy 136