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Text And Geospatial Analytics Bring Growth And Innovation To Business Intelligence And Analytics Tools

Forrester IT

We recently published an updated version of our Forrester Data: Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global). Unstructured data, such as tweets, call center logs, and social media comments, provide an increasingly important view into consumer sentiment and trends today. What's new?

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The BI Fabric Baby Is Slowly But Surely Growing Up

Forrester IT

Respondents to an informal social media survey that I’ve been running for the last couple of years report that 25% organizations use 10 or more business intelligence (BI) platforms, 61% organizations use 4 or more and 86% organizations 2 or more (anecdotal evidence based on […].

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Are SMBs invited to the business intelligence (BI) party?

CIO Business Intelligence

Executive leaders of small businesses and startups frequently lament that they lack the same access to data and insights that enterprise competitors and other more entrenched players enjoy. The solution: business intelligence tools While mindset is a difficult obstacle to overcome, technology and budget are easier ones to surmount.

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Protecting content in the digital age: Navigating the evolving threat landscape in media publishing

CIO Business Intelligence

In today’s digital landscape, safeguarding sensitive information has become a top priority, especially for media publishing companies where the protection of data and intellectual property is crucial. What cyber threats can a media publishing company face? This makes the media publishing industry an easier target for attackers.

Media 115
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How Data is Changing the Media & Entertainment Industry

CIO Business Intelligence

In the media and entertainment business, success is engaging viewers and creating “stickiness.” Traditionally, media and entertainment companies only used data for basic operational reporting. Think big: How can creative data use change the rules in your business? Business Intelligence, Data Management

Media 52
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How to build and execute an effective social media content strategy

Dataconomy

Nearly 60% of the global population congregates on social media, businesses can’t afford to overlook the power of these platforms. Social media presents an unparalleled opportunity for brand growth, customer engagement, and increased sales. Image credit ) Why it matters With 72% of people in the U.S.

Media 48
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Databricks’ new data lakehouse aims at media, entertainment sector

CIO Business Intelligence

After launching industry-specific data lakehouses for the retail, financial services and healthcare sectors over the past three months, Databricks is releasing a solution targeting the media and the entertainment (M&E) sector. Features focus on media and entertainment firms.

Media 117