Harley-Davidson spins out LiveWire as its own electric motorcycle brand
The Verge
MAY 10, 2021
There’s a new logo and a new “virtual” headquarters, with engineering teams stationed in Silicon Valley and Milwaukee. Last year, Reuters reported that the company’s plan to appeal to a younger generation of motorcyclists with the LiveWire was struggling, with most of the preorders coming from older or preexisting customers.
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