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MySpace's new strategy: building a new and valuable space in social content

Trends in the Living Networks

As it happens AllThingsD yesterday put up an interesting article Trying Out a Revamped Myspace which includes this brief video review - well worth watching: The essence of the new MySpace strategy is becoming a social content platform for entertainment that complements Facebook, which has long clearly won the social network battle.

Social 94
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Tucker Carlson’s TV-to-Twitter move could actually pay off

Vox

Let’s also assume that even though marketers have fled both Carlson’s show on Fox and Twitter under Musk’s ownership, there will be some advertisers who are willing to attach themselves to a Carlson Twitter show. And asking Carlson’s older fans to switch from linear TV to a smallish social network increases the difficulty. complicated.

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APML gains momentum – this could transform the personalization of advertising - Trends in the Living Networks

Trends in the Living Networks

is a meaningless term » APML gains momentum – this could transform the personalization of advertising Ross Dawson, October 2, 2007 1:45 PM US PT I’ve written before about attention profiling as one of the major trends in the online world. It is up to the ad networks and other online advertisers create clear value for users.

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The days of mass media are over - Trends in the Living Networks

Trends in the Living Networks

I virtually never watch TV, but I frequently watch programs on my video glasses. The real death-knell for mass media as we know it is advertisers’ desire for targetted advertising with measurable outcomes. For advertisers, this is extremely wasteful. We can read news or watch entertainment as and when we please.

Media 60
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How Blackstone became the darling of grill TikTok

The Verge

And it wasn’t really the pandemic that did that, or TikTok, it was really that we started doing TV advertising. And so I brought in some people who knew a lot about TV advertising and marketing, and I said, “I’m gonna spend money on TV. One of the reasons I wanted to have you on the show was to talk about your social media strategy.

Retail 96
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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

Does this person like to buy only after having interacted on social media with his/her friends? Whereas postpaid customers may be characterized by their affordability, high propensity to call ‘on-net’, i.e., to their family or friends from within their network of provider, a rich residential location, etc.

B2B 130
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We asked 24 startups in the new Techstars Seattle class about how AI is impacting their business

GeekWire

The companies represent industries including healthcare, finance, culinary, advertising, robotics, and more. GeekWire Photo / Nate Bek) AdsGency The pitch: A no-code platform to automate advertising workflows from ideation and content generation to performance monitoring and optimization. Others have AI embedded within the products.

Tools 88