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Predictions 2021: Software Developers Face Mounting Pressure

Forrester IT

As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.

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Predictions 2021: Winning CIOs Get Future Fit

Forrester IT

In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.

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Channel Software Tech Stack 2021

Forrester IT

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

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Buyer Insights: Findings From The 2021 B2B Buying Survey

Forrester IT

Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique challenges APAC B2B marketers face in these challenging and evolving times we live and work in.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. With quality assurance/control already embedded in our development process, what if we expand that role to champion usability and customer delight? April 8, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT Revitalize QA as champions.

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Exciting developments happening in 2021

Spearline Testing

We have a number of key developments happening in 2021 that we are excited to share with you: Community Effect. Key developments that are happening on the Spearline Platform. Spearline Certification. Audio Analysis. Layered Reports. Market Expansion. Please read below to find out more. Community Effect. Global Expansion.

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Is It 2021 Yet? Five Things B2B CMOs Must Do to Prepare for the Year Ahead

Forrester IT

Join Jennifer Ross and Adele Sweetwood on October 15 for the Forrester SiriusDecisions webcast “Is It 2021 Yet?: CMO Planning Assumptions” to take a deeper dive into five key areas that will be crucial for marketing leaders in 2021.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

But what strategy do managers use to keep the customer and their key problems at the center of the product development process? What most product development teams don't realize is that this tool can help to implement key information, influence future decisions, and align the entire organization around its customers.

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Storytelling: The Secret Weapon to Turning Your Data into Meaning

Speaker: Nils Davis, Principal, NPD Associates

Your end-user is the most important part of your product’s development. February 25, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Use Product Management Today’s webinars to earn professional development hours! Their satisfaction is the blood that runs through the veins of your product.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”. October 7th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

In this talk, you will learn how to: Empower both yourself and your company by developing a truly customer-centric product strategy. September 23, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST. By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! And that’s exactly what we’re.

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The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Ascertain how the four-step iterative implementation cycle works: Deploy, Discover, Discern, Develop. July 29, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST You don't want to miss out on how to catch the right blend of art and science, or beauty and brains, as you go from concept to reality with your actionable data.

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A Recruiter’s Guide To Hiring In 2021

To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Meanwhile, a large number of passive candidates—those who are currently employed and not seeking a new role—may be reluctant to look for something new.

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User-Centered Development: The Importance of User Empathy to Build the Right Thing

Speaker: Jesse Walker, Product Manager at Canva

After all, at the other end of the product development workflow is a real person relying on the products we're building to make their lives easier. March 24, 2021 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT When you add the complexities of working in a fast-moving organization, we can sometimes lose sight of the forest for the trees.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. In this webinar you will learn: A high-level approach to how personas can be developed utilizing 1st, 3rd party, and outside research to enrich understandings of your customer base.