Fountainhead

Measuring Marketing is Science, Not Art.

Fountainhead

“If you can't describe what you are doing as a process, you don't know what you're doing.” ~ W. Edwards Deming When in business school, I had the honor of meeting W Edwards Deming while taking a class on operations management.

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The Argument for Public Product Roadmaps

Fountainhead

“Can you please share your roadmap?” What are your plans to engineer feature xxx?" Great product, but does your vision match ours?” I've received these questions all the time, from customers, partners, and analysts.

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Gartner MQ, Forrester Wave: A Disservice to Innovation?

Fountainhead

Note : Read this blog more as a wakeup call to vendors than as a criticism of Industry Analysts. By inadvertently playing into analysts’ narrow definition of products and categories, vendors can become distracted from their real goal – pursuing meaningful, valuable, and unique innovation. Prologue Industry analysts have an important job in the technology industry: To help customers better understand trends, technologies, and vendors, so they can make better, more confident purchasing decisions.

Own Your Category With a Network-Effect Product

Fountainhead

At the intersection of product marketing and product development is constructing a “data flywheel” business model I recently found myself speaking with a number of companies - in completely different industries - yet all expressing the same essential strategy: We’d like to make our product more valuable - and more difficult to duplicate - by making it constantly learn from our customers. I stopped to think about that as an increasingly common strategy….

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Challenges, Lessons Learned, and Strategies for Modernizing Software

Speaker: Prem Chandrasekaran

A few years ago, Barclays embarked on a journey to migrate its legacy services to a modern tech stack with the objective of achieving a high level of scale, resilience, and reliability. During the incremental, iterative move towards an ecosystem of focused, distributed services, it’s fair to say that the company discovered the challenges of distributing objects. Join us for an episode you can’t miss if you’re finding it a lot harder to architect in practice than in theory, and learn how you can manage the same challenges.

Improving Your Product Marketing Alignment

Fountainhead

Product Marketing is a highly-networked function with multiple internal touchpoints that need to be actively developed and curated In the tech/software world, I’m often asked how best to scale the Product Marketing function and how to make it a highly performing function in a growing organization. Really great product marketers are masters of understanding the problems their products solve, positioning those products, identifying ideal buyers and personas, and knowing the overall market.

4 Warning Signs an Integration Wall is Approaching

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The Integration and API Management markets are growing, expanding in both popularity and use. Enterprise App integration will surpass $33b by 2020, and other markets like iPaaS and Data Integration are growing at double-digit CAGRs.

The CIO as a Cloud Supply Chain Manager

Fountainhead

Transforming IT from engineers and builders. to assemblers and integrators Preface About 5 years ago, I wrote a GigaOm article, The CIO as the IT Supply Chain Manager. The focus was how cloud services would transform how CIOs shifted from Technology Builders to become Service Assemblers.

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Fountainhead: A Tour of Switch's SuperNAP

Fountainhead

I have to admit that I was prepared to be underwhelmed when I toured the Switch SuperNap in Las Vegas. After all, how impressive can a co-location facility be? Just slab, cooling, ping, pipe and power. Right? With thanks to

Fountainhead: Only in Silicon Valley: License Plate Sightings in the.

Fountainhead

Driving around silicon valley on routes 101 and 280 ("The 101" and "The 280" if you're from California) you can't help but notice this isn't like the rest of America. You'll see dozens of Priuses. Frequently you'll even see Teslas

Design Thinking for Product Teams: Leverage Human Insight Throughout Development

Product teams must increase their exposure hours with customers—seeing and hearing them. Human insights and the design thinking framework can be applied to your development cycle to help you build better products and experiences for your customers.

The New Way We'll Start our Digital Day

Fountainhead

This post originally published on Citrix Blogs The desktop-centric world is dead. Here’s why — and how — it will be replaced. When industries shift very slowly, sometimes the most significant changes go completely unnoticed.

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A Tale of Three Cloud Strategies (Upgraded from Two)

Fountainhead

Earlier in March I penned a blog titled A Tale of Two Cloud Strategies and observed the two opposing cloud strategies of VMware vs. AWS.

Trying to Market a Horizontal Technology? Think Again.

Fountainhead

Why marketers fail to focus on industry-specific buyers I was recently speaking with 2 CEOs of leading-edge technology companies about how they go-to-market. One is a brilliant open-source software firm, the other a groundbreaking virtual networking startup.

A Tale of 3 Cloud Strategies - Part III

Fountainhead

How the major vendors are vying for hybrid cloud dominance Over the past few years it’s been an exciting show to see the Big 3 cloud providers jockey for strategic dominance, each with a different approach.

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Business Agile: A Roadmap for Transforming Your Management & Adapting to the VUCA Environment

Speaker: Peter Taylor, Speaker/Author, The Lazy Project Manager

Businesses everywhere are trying to “get business agile”—but it’s not easy to adapt to becoming this adaptive. How can conventional organizations succeed in this transformation? In this webinar, Peter Taylor will walk through the change process step by step, and look at a tried and tested transformation roadmap: benefits are outlined, solutions to common challenges offered, and tried and tested methods and tools provided. It will be a guide towards a decentralized and management style that offers more successful decision making through collaboration.

Your Next Computer. in the Cloud ?

Fountainhead

For years, the “virtual PC” has been the dream of users and corporations alike. After all, why do millions of us lug around a laptop with our Windows desktop stuck to it?

How Big is the Hosted Desktop (DaaS) Market - Part 2

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Originally published on Citrix Blogs As I mentioned in Part 1 of this Blog, “how big is the cloud-hosted desktop market?” is still the top inquiry I get from our Citrix Service Provider ( CSP ) partners looking to enter the market.

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Fountainhead: The End of the Laptop-Centric World?

Fountainhead

Is this you: You own multiple laptops or desktop computers because you have different uses, jobs, clients or applications? Doesn't this seem ridiculously inefficient and wasteful - especially because we now in the "cloud era"

Fountainhead: What Is Meant by a "Cloud-Ready" Application?

Fountainhead

Is calling an app "cloud-ready" just a form of cloud-washing? C'mon - aren't all apps "ready for the cloud" (and for that matter, ANY cloud)? Doesn't IaaS and its elastic capacity + automation solve for all app scaling and

Serverless and Containers: How to Choose the Right Application Strategy

Speaker: Tolga Tarhan, Senior Vice President, GM AWS Services at Onica

When it comes to the modern tech stack, one of the fastest changing areas is around containers, serverless, and choosing the ideal path to cloud native computing. How do you as a technology leader point your team in the right direction, especially given how quickly this is evolving?

Managed Services Providers Agree: Build a Vertical Market DaaS Focus

Fountainhead

A few weeks ago I had the privilege of speaking with a number of our Citrix Service Providers at Citrix Summit in Orlando.

Fountainhead: What Clouds Will Form Around Data's Gravity?

Fountainhead

The concept of Data Gravity posits that as data accumulates (whether it be stored, analyzed, used) it tends to attract even more similar data. And as the data amasses there is less likelihood that it will be moved/migrated

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Fountainhead: Cloud-Hosted Desktops: Real and Growing

Fountainhead

Insofar as economic pros/cons are concerned, there appear to be layers of arguments over what approach has a lower total cost of ownership, what performance is best, what infrastructure to use, etc. And I've decided not to

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Fountainhead: Cloud Is Not The End - It's The Means.

Fountainhead

Once you get a new tool, you ask: What can I build that I couldn't before? Cloud computing, at its core, is an operational transformation - mostly focused on infrastructure. If you're an enterprise IT shop, you're right to think that

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Add User Tests to Your Agile Process: Reduce Risk in Shipping New Products

Agile has become the go-to methodology for companies that want to reduce the risk involved in shipping new products. But how do you prevent building items nobody wants? If you wait to get user feedback until after development, then you’ve waited too long.

My Next Big Thing

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Cloud Computing WSO2

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Desktops-as-a-Service: The Rising Tide Lifts All Ships

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New Entrant VMware Will Raise Awareness If you look at Gartner Research''s 2013 Hype Cycle for IT Infrastructure and Outsourcing Services , you''ll find Hosted Virtual Desktops (HVDs) at the very peak of hype this year, outdistancing all other technologies.

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Fountainhead: My IT is Ready. My People Are Not.

Fountainhead

By now you may know that I buy into the enterprise approach where cloud computing and its operational model are enablers for something bigger: The transformation to IT-as-a-Service. That's when internal IT acts, operates

Fountainhead: It Will Be a Data-Centric (Cloudy) World

Fountainhead

Move Mohammed to the mountain, or the mountain to Mohammed? In the context of data, applications and cloud computing, this question takes on a new perspective - and the role of Mohammed and the Mountain may soon

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Sea Plane Tour of San Francisco - Add to Your Must Do List

Fountainhead

I rarely do this. but follows is a completely unsolicited recommendation of a fantastic idea for San Francisco residents - and tourists - alike. If you've ever driven just north of Sausalito on RT 101, you've probably noticed Sea Plane Adventures , right on the water, near exit 445.

Fountainhead: Apps and Desktops and Clouds - Oh My!

Fountainhead

A bunch of people have asked me about my new gig with Citrix. "You're doing VDI and XenApp now? I thought you were a Cloud guy?" " Yes, it's true. and it's due in part to today's announcements by Citrix about Project

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Cultivating a New Tech Category

Fountainhead

9 Things every marketer should know before they introduce a new technology At some point in their career, most technologists think they have the “next big thing”, a product or technology that stands out uniquely from anything else on the market. In fact, it’s so great that it deserves to be a new category in-and-of itself.

Transforming CIOs into IT Supply Chain Managers

Fountainhead

A version of this post was originally published to Citrix Blogs How Citrix Cloud services are adding to IT’s business value The role of the CIO – indeed for of all of IT – is changing. Jobs that used to be tactical engineering and integration of technology are morphing into strategic positions that instead integrate external services. As I’ve observed in the past, CIOs are transforming IT supply chain managers , and it’s happening in the digital workspace market now more than ever.

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.