The How (not the what) of Product-Led Growth
APRIL 7, 2021
5 organizations and 14 metrics that make PLG work There is an explosion of articles focusing on the popularity of the PLG growth model, analyses of company valuation, and quite a bit written about growth metrics for this new model. But I want to parse the problem a bit differently, focusing not only on the goals an aspiring PLG company should set at each stage of the sales cycle. but also on how to organize delivery of a successful PLG product. IMO, these are the real keys to PLG success.