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Social media used to be free. Not anymore.

Vox

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 100
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Twitter Fined $150 Million for Misuse of 2FA User Data

SecureWorld News

Federal Trade Commission (FTC) and the Department of Justice (DOJ) charged Twitter with a $150 million penalty for " deceptively using account security data for targeted advertising.". Twitter, like many other social media websites, asks users to provide their phone number and email address to better protect their account.

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LinkedIn pilots AI-powered Premium Company Pages for audience growth

Dataconomy

LinkedIn, the platform known for connecting professionals, has recently begun a pilot program aimed at enhancing its revenue streams through a new offering tailored for small and medium-sized enterprises. TechCrunch has discovered and verified that LinkedIn is developing a new subscription service called LinkedIn Premium Company Page.

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Twitter now shares its ad revenue with the top creators

Dataconomy

The first Twitter ad revenue sharing payments included a total package of a couple of months, starting from February, and creators who subscribed to the Blue program with at least five million impressions were eligible for the first payouts. Today we launched our Creator Ads Revenue Sharing program.

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Clubhouse defined a format — now it has to defend it

The Verge

The live audio app launched during a pandemic; gained more than 10 million downloads for an invite-only, iOS-only app; and succeeded to the point that most every social platform wants to copy it. Anyone advertising their backyard as the next great Clubhouse competitor has a point. And social audio is shaping up to go that way.

Social 104
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TikTok is full of shady secret advertisements

Vox

All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys general. It’s just that other social networks are more sophisticated, and maybe have stronger creative guidelines, better ad formats, more help.”. Many didn’t.

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The AI influencer recruitment guide you need

Dataconomy

In stark contrast to human influencers who gain popularity through real-life experiences, talents, or expertise, AI influencers are entirely synthetic characters designed to engage audiences on social media platforms. Social media presence: AI influencers are typically active on various social media platforms, just like human influencers.