IT Toolbox

SEPTEMBER 21, 2023

billion from Google, including digital advertising and mobile OS operations. The EU has fined a combined €8.3 The post Google Pushes Back Against €2.4 Billion Antitrust Fine by European Union appeared first on Spiceworks.

Google 278

Google Advertising Mobile Strategy 278

Venture Beast

AUGUST 12, 2021

Mobile gaming parents are engaged with mobile games regardless of pandemic conditions, and they shopped more on mobile in the pandemic. Read More.

Mobile 116

Mobile Advertising Wireless Social 116

The Verge

MARCH 9, 2021

T-Mobile will soon start sharing certain customer data with marketers to provide more relevant ads. T-Mobile will soon put a new privacy policy into effect that will allow it to share certain kinds of customer information with third-party advertisers. T-Mobile’s new policy is no different than AT&T or Verizon’s.

Advertising 74

Advertising Mobile Policies Journal 74

CTOvision

APRIL 30, 2014

For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. Because we increasingly access online content through apps on our mobile devices, traditional advertising models that rely on using search engines and surfing the web may be on the way out. By ShannonPerry.

Mobile 262

Mobile Google Advertising CTO 262

Venture Beast

AUGUST 12, 2021

Playable ads have become the top way to target mobile gamers with advertising, according to mobile marketing firm Zoomd Technologies. Read More.

Mobile 119

Mobile Advertising Video 119

GeekWire

FEBRUARY 5, 2021

T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) As far as T-Mobile sees it, the ad starring Brady and tight end teammate Rob Gronkowski may have ruffled some feathers with the NFL and its big sponsor — and T-Mobile rival — Verizon. The Goat got baaaaaaannnnned.

Mobile 139

Mobile Advertising Wireless Social 139

Forrester IT

JUNE 29, 2023

I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry. After only […]

Advertising 195

Advertising Mobile Industry B2C 195

Venture Beast

DECEMBER 8, 2021

Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.

Advertising 111

Advertising Virtualization Mobile Media 111

Venture Beast

JUNE 26, 2020

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

Advertising 138

Advertising Social Network Media 138

GeekWire

JANUARY 10, 2022

T-Mobile has swooped up Octopus Interactive , a Bethesda, Md.-based The deal will boost T-Mobile’s Marketing Solutions arm. The “Out-of-home” advertising market grew 38% year-over-year in the third quarter of 2021, according to Adweek.

Mobile 109

Mobile Network Advertising Video 109

CTOvision

APRIL 17, 2014

Free mobile games sound like an advertiser’s dream. Want to advertise athletic apparel? But Swrve, a marketing firm specializing in mobile business, has reason to think otherw. CTO Mobile Research' Look to sports games. Want to sell cars? Look to games favored by young adults. Look to games favored by young adults.

Mobile 233

Mobile Apparel CTO Sports 233

The Verge

JANUARY 25, 2021

million, by the Norwegian Data Protection Authority for illegally sharing private information about Grindr users to advertisers, according to The New York Times. One of those advertisers was MoPub, Twitter’s mobile ads company.) Grindr will be fined 100 million Norwegian kroner, or about $11.7

Advertising 110

Advertising Data Government Mobile 110

Venture Beast

OCTOBER 6, 2021

AppLovin stirs the mobile advertising pot as it buys Twitter's MoPub for $1.05 billion, further combining ads and games. Read More.

Mobile 112

Mobile Advertising Social Media 112

TechSpot

DECEMBER 18, 2023

Analysts have observed that most of Tencent's ad spending for its new mobile game Dream Star has gone to ByteDance. The data suggests the title's success must be critical to Tencent, as the company has repeatedly feuded with ByteDance in recent years. Read Entire Article

Advertising 86

Advertising Mobile Data Company 86

Venture Beast

OCTOBER 26, 2021

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

Advertising 115

Advertising Virtualization Social Mobile 115

Venture Beast

SEPTEMBER 3, 2020

Apple is about to disrupt mobile game and app advertising in the name of privacy, and that could lead to substantial layoffs. Read More.

Mobile 130

Mobile Advertising Apple Wireless 130

Network World

JUNE 22, 2016

One major mobile advertiser allegedly did just that. The motive: to serve location-based ads over mobile apps. InMobi is headquartered in India and partners with thousands of apps to offer advertising. The privacy settings on your phone don’t mean much if tech companies choose to ignore them. billion devices.

Advertising 62

Advertising Mobile Company Data 62

Forrester IT

MAY 3, 2021

to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. Today, Verizon announced it is selling AOL and Yahoo! This news should come as no surprise. When Verizon acquired AOL in 2015 and then Yahoo! […].

Advertising 271

Advertising Media Mobile Groups 271

Venture Beast

MARCH 8, 2022

Apple is making new moves to protect it’s App Store from legislation. Here's how it could impact your marketing plans. Read More.

Advertising 81

Advertising Mobile Apple Industry 81

Galido

APRIL 24, 2020

Information Technology Blog - - 10 Tips for Creating Mobile Landing Pages - Information Technology Blog. Mobile marketing is gaining momentum every day. The number of users using mobile devices continues to grow rapidly. Under no circumstances should Flash be used on mobile landing pages. Flash technology.

Mobile 94

Mobile Advertising Internet Development 94

GeekWire

DECEMBER 14, 2020

T-Mobile is teaming with the Drone Racing League in a multi-year deal that makes the Bellevue, Wash.-based Terms of the deal were not disclosed, but T-Mobile Ventures is focused on early and emerging growth companies developing products and services for its 5G network.

Sports 125

Sports Mobile Development 3D 125

Venture Beast

NOVEMBER 16, 2021

Apple's changes to the Identifier for Advertisers (IDFA) had a big impact on mobile game revenues in the third quarter. Read More.

Mobile 72

Mobile Advertising Apple Social 72

TechSpot

MAY 15, 2020

This is when we will essentially be advertising one flagship postpaid T-Mobile brand as well as operating a. Sievert said that on the consumer side, the plan was always to make the transition during the summer. Covid-19, however, prompted executives to push the timeframe back into mid-summer from early summer.

Mobile 102

Mobile Advertising 102

The Verge

DECEMBER 21, 2021

Mint Mobile says it will comply with the board’s decision. Image: Mint Mobile. The National Advertising Review Board has denied Mint Mobile’s appeal defending its use of the word “unlimited” in its advertising since its unlimited prepaid plan includes a high-speed data cap of 35GB per month.

Mobile 87

Mobile Advertising Wireless Data 87

Venture Beast

AUGUST 1, 2021

Nintendo flat-out dominated video game national TV advertising for the first half of 2021, but you may not have noticed. Read More.

Advertising 118

Advertising Video System Media 118

The Verge

MARCH 10, 2022

Warzone is coming to mobile phones. Activision is bringing its hit battle royale shooter Call of Duty: Warzone to mobile phones, the company announced Thursday. “We Mobile ports of hit shooters can be incredibly lucrative. With a mobile Warzone , perhaps Activision is betting that it can make lightning strike twice.

Mobile 77

Mobile Advertising Development Microsoft 77

Venture Beast

APRIL 21, 2021

Apple has launched its new iOS14 software, and that means that the long-feared IDFA change is here for mobile games. Read More.

Apple 124

Apple Advertising Mobile Software 124

The Verge

AUGUST 18, 2021

T-Mobile has released more information about its most recent data breach , and while the company’s findings fall short of the reported 100 million records, the numbers are staggering. In its last earnings report ( PDF ), T-Mobile said it had over 104 million customers. T-Mobile found out about the breach based on a forum post.

Mobile 114

Mobile Data Licensing Advertising 114

Forrester IT

FEBRUARY 21, 2020

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

Advertising 337

Advertising Mobile Video Artificial Intelligence 337

Venture Beast

MAY 20, 2020

AT&T's controversial 5GE branding may go away entirely after the carrier was slapped by an advertising regulator for misleading marketing of 4G service. Read More.

Advertising 88

Advertising Wireless Mobile Internet 88

GeekWire

SEPTEMBER 8, 2023

Peter Ewens , executive vice president of corporate strategy and development at T-Mobile, is retiring on Feb. Prior to that, he was chief product officer and advisor at advertising company Kargo. Prusch will serve on Rover’s compensation committee. 1 of next year, according to a SEC filing. The former U.S.

Mobile 104

Mobile Healthcare Insurance Wireless 104

Venture Beast

SEPTEMBER 14, 2021

Apple and Google's new focuses on privacy will favor big mobile game companies, but tactics exist to ensure indies emerge. Read More.

Mobile 111

Mobile Apple Google Company 111

Gizmodo

NOVEMBER 6, 2020

The Better Business Bureau’s National Advertising Division (NAD) told Verizon over the summer to cut it out with the misleading 5G ads, and now it’s telling T-Mobile to do the same. Add that to the fact that the Federal Communications Commission just fined T-Mobile $200 million for its abuse of Sprint’s Lifeline… Read more.

Mobile 76

Mobile Advertising Network Wireless 76

The Verge

MAY 20, 2020

Now, the carrier says it may stop the charade after the National Advertising Review Board (NARB) recommended it cease using the misleading term as well as the phrase ”5G Evolution, The First Step to 5G,” in marketing material (via MacRumors ).

Advertising 113

Advertising Network Wireless Analysis 113

Gizmodo

JULY 14, 2021

A new investigation from Motherboard shows that the anonymous marketing IDs assigned to smartphone users are not nearly as anonymous as they seem. Read more.

Advertising 75

Advertising Mobile Operating Systems System 75

Venture Beast

FEBRUARY 11, 2021

AppsFlyer is launching its predictive analytics solution, PredictSK, which will help advertisers deal with Apple's new privacy mandates. Read More.

Mobile 127

Mobile Advertising Apple Industry 127

IT Toolbox

MAY 31, 2016

Consumers get exposed to many untargeted advertisements every day, so highly relevant messaging stands out from the crowd. Mobile channels sometimes get overlooked in personalization efforts, but with a 79 percent smartphone adoption rate

Mobile 100

Mobile Infosys Advertising Report 100