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App Annie: Mobile advertising is a must during the pandemic

Venture Beast

Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie's Amir Ghodrati. Read More.

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Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers

Venture Beast

Tenjin said its survey showed that 39% of mobile advertisers, or two in five, said Apple's privacy moves hurt their revenues in 2021. Read More.

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Google Announces Links within Mobile Apps

CTOvision

For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. Because we increasingly access online content through apps on our mobile devices, traditional advertising models that rely on using search engines and surfing the web may be on the way out.

Mobile 262
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The past, present, and future of mobile ad formats

Venture Beast

The most successful forms of mobile ad formats have their roots in what advertisers have learned in the past, present, and future of mobile. Read More.

Mobile 137
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Tapjoy: U.S. mobile gaming parents are are an engaged target for advertisers

Venture Beast

Mobile gaming parents are engaged with mobile games regardless of pandemic conditions, and they shopped more on mobile in the pandemic. Read More.

Mobile 116
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10 Tips for Creating Mobile Landing Pages

Galido

Information Technology Blog - - 10 Tips for Creating Mobile Landing Pages - Information Technology Blog. Mobile marketing is gaining momentum every day. The number of users using mobile devices continues to grow rapidly. Under no circumstances should Flash be used on mobile landing pages. Flash technology.

Mobile 94
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Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs

Venture Beast

Apple is about to disrupt mobile game and app advertising in the name of privacy, and that could lead to substantial layoffs. Read More.

Mobile 130