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The state of influence today: increasing marketing budgets and greater influencer professionalism

Trends in the Living Networks

Here are a few of the highlights from the report: Social is still just 10% of total digital marketing budgets, with 83% of that amount on Facebook, YouTube and Twitter. By far the biggest increasing segment across digital marketing is mobile, followed by social. Search and display advertising are falling as a proportion of spend.

Budget 159
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Budgeting: A Strong Foundation for Your Business Startup

Galido

Information Technology Blog - - Budgeting: A Strong Foundation for Your Business Startup - Information Technology Blog. Your budget is essential, and after you have decided and ascertained that the product and the service which you have to offer will be generating revenue, you must decide on your budget with precision.

Budget 72
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10 Mobile Apps to Manage Your Finance Wisely

Galido

There are several mobile applications which allow us for the effective finance management at once with ease. Personal mobile apps have made us carry on certain responsibilities of paying bills in time as well as be within our budget. Let’s look at these 10 mobile applications along with their special features: Mint.

Mobile 60
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Clear Channel’s billboards will start tracking consumers in Europe

The Verge

Clear Channel Outdoor Holdings’ Radar tracking technology, which gives advertisers access to anonymized mobile phone data about people who pass by billboards, is launching in Europe next month, the Financial Times reported. Advertisers can then decide if they want to buy ads to “reach specific behavioral audience segments.”.

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AI product recommendation startup wants to become the ‘starting point for shopping online’

GeekWire

PerfectRec, which does not currently generate revenue, plans to monetize user-provided data by selling it to advertisers. For instance, the startup will collect information about a user’s laptop preferences, including budget, dimensions, and brand.

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Custom eBook Reader App: Your Brand, Enhanced Reading

Kitaboo

Consider immersing yourself in a pleasurable reading experience only to be interrupted by a random advertisement placed in a way that makes it difficult to close. Ad Opportunities Using white labeled products, you can leverage the power of strategic placement of advertisements throughout the interface or eBook.

eBook 78
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Innovative Digital Publishing Solutions for Forward Thinkers

Kitaboo

Key aspects of monetization opportunities in the digital era include: Digital Advertising Models for Publishers: Digital advertising models, such as pay-per-click (PPC) and display advertising, offer publishers a way to monetize their content by showing ads to their audience.

eBook 78