These startups are tackling deepfake and digital likeness issues spurred by generative AI
GeekWire
JUNE 3, 2024
The generative AI boom has led to an increase in deepfakes, or digitally manipulated photos, videos, and audio that use someone’s likeness to generate synthetic media. Loti is among a crop of up-and-coming tech companies and nonprofits developing software to help identify deepfakes and protect their likeness.
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