The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. Mobility will be a central enabler for these B2B digital ecosystems. Read more Categories: #B2B. mobile. B2B customer experience. Enterprise mobility.

B2B 368

B2B Sellers: Marketplaces Are Here, Are You Ready?

Forrester IT

New mobile apps, rich-media product experiences (think product spins or AR), and even kiosks are energizing direct-to-consumer models and causing waves up and down the value chain.

B2B 276

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Mobilized Employees Engage Buyers With A Trusted Voice

Forrester IT

Employees’ Advocacy Boosts Your Content And Customer Interactions While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information.

Mobile 276

Mobile Highly Relevant to B2B Customers

Perficient - Digital Transformation

We commonly think that B2B customers don’t really need mobile. After all, most B2B sales are highly driven by actual sales people, with web sites supporting them through content like white papers, product information, etc. Mobile influence on B2B.

B2B 95

The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 2

The Investing Edge

We’ve established that the synergy between Cloud and mobile is both powerful and undeniable (as outlined in Part 1). Human resources (HR) is another industry that will continue to be impacted by the marriage of Cloud and mobile. Cloud Mobile B2B cloud mobile

B2B 91

Experts Tackle Enterprise Mobility at Latest B2B IT Forum

The Investing Edge

we had well over 100 folks at our most recent B2B IT Forum, and the feedback has been universally positive. Our panel of experts, led by moderator Chris Hazelton of 451 Research , provided a compelling and informative discussion on the shift to mobile within organizations of all sizes.

B2B 132

Introducing the B2B IT Forum

The Investing Edge

To fill this unmet need, we are hosting a new series of meet-ups we call the B2B IT Forum , with the inaugural event taking place on June 26 th. Each B2B IT Forum will focus on a core enterprise IT topic: security, social media, mobility, big data, etc.

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The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 1

The Investing Edge

The answer is mobile. The combination of Cloud and mobile is responsible for delivering next generation cloud-based solutions for B2B applications (and far beyond). Stay tuned for The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 2.

B2B 91

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

Forrester IT

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […].

Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient - Digital Transformation

B2B Marketing Analytics Demo. Today, we’re all constantly connected; we all want to be able to schedule appointments, upgrade or downgrade services, or pay bills in a few clicks from anywhere and at any time — even on our mobile devices. B2B Marketing Analytics Demo.

B2B 78

Service Design: 5 principles to improve CX, EX and business

Forrester IT

Think about your last online purchase: you interacted with an online store, on your computer or your mobile, and got your order delivered at home as planned. B2B CX customer experience employee experience experience design (XD) Innovation user experience (UX) CX design experience design

Mobile 238

Inaugural B2B IT Forum Tackles Cloud Security

The Investing Edge

That was very much the case Tuesday when we held our inaugural B2B IT Forum at the Microsoft NERD Center. Next was Puneesh Chaudhry , founder and CEO of Copiun , which helps organizations collaborate securely on mobile devices.

B2B 125

B2B IT Forum: How the Cloud Enables Legacy Market Disruption

The Investing Edge

Consumers are mobile and time-starved. Cloud Business Services Events B2B IT Forum cloud cloud security Executives from Hailo, Invaluable, CustomMade and HubCast shared stories and insight regarding how their companies are transforming legacy markets.

B2B 137

Think You’re Mobile? Think Again

CIO Dashboard

Few innovations surpass the transformative, global impact of mobile…and we’re only just getting started. There are now more mobile devices than people, and they’re multiplying five times faster than we are. Developing a Mobile Mindset – Dispelling Mobile Misconceptions.

Mobile 100

Next B2B IT Forum – The Shift to the Cloud: Disrupting Legacy Industries

The Investing Edge

For those curious about how leveraging the cloud could transform their industry, we will host our fifth B2B IT Forum, “ The Shift to the Cloud: Disrupting Legacy Industries ” on Wednesday, February 26 at the Royal Sonesta Hotel in Cambridge, Mass.

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Next B2B IT Forum – Data Analytics: Making It Real

The Investing Edge

For those companies grappling with embracing a more data-driven philosophy, we will host our fourth B2B IT Forum, “ Data Analytics: Making It Real ” on Monday, September 23 at the Royal Sonesta Hotel in Cambridge, Mass.

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Mobilize Every Function in the Organization for Digitalization

CEB IT

In B2B sales, reps are confronted with buyers who spend more time researching in digital channels and exchanging information within buyer groups than they do engaging directly with sales reps. The post Mobilize Every Function in the Organization for Digitalization appeared first on Smarter With Gartner. Digital maturity reached a tipping point in 2018 as digital initiatives rose to the top of CEO agendas and organizations scaled their digital capabilities.

Mobile 226

Mobile App Development in the Enterprise: What’s Next?

The Investing Edge

Mobile apps are expected to drive more than $38 billion in revenue by 2015, and enterprises have joined the cause. Events Mobility & Communications 451 research apperian apps B2B IT Forum BYOD chris hazelton consumerization events localytics mobile mobility samsung Staples symantec veriv

Mobile 123

B2B IT Forum: How Cybersecurity is being handled today and a look ahead

The Investing Edge

Last night, we asked our expert panel from Trustwave , AMAG Pharmaceuticals , Cybric , IBM Security & Mobile , State Street , and CloudLock about challenges and trends in the space and what has changed over the last five years to merit such an upward spiral in the cybersecurity space.

B2B 91

Fixmo Announces Expanded Collaboration with Samsung, Enhanced Support for Samsung KNOX Secure Mobile Platform

CTOvision

Fixmo Announces Expanded Collaboration with Samsung, Enhanced Support for Samsung KNOX Secure Mobile Platform. Today at Mobile World Congress, Fixmo announces the expansion of its collaboration with Samsung, the world’s largest smartphone manufacturer. CTO Cyber Security Mobile

Mobile 289

T-Mobile, Intel, NASA unveil 5G Open Innovation Lab in Seattle to help startups tap potential of 5G

GeekWire

A new program led by T-Mobile, Intel, and NASA aims to help entrepreneurs take advantage of 5G technology and write the latest chapter in Seattle’s storied wireless history. T-Mobile, Intel, and NASA are providing resources and capital for the Bellevue, Wash.-based

Intel 114

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

Healthcare CIOs are pushing US Congress to block patient data sharing across mobile apps The College of Healthcare Information Management Executives (CHIME), representing more than 3,200 CIOs and […]. Thanks for checking out the last FORRward perspective for 2019.

Ascent B2B IT Forum: The Paradigm of Security: Turning Cyber Threat into Opportunity

The Investing Edge

Michael Loria , VP Corporate and Business Development, IBM Security & Mobile. Events B2B IT Forum CIO cybersecurity Enterprise IT SecurityThe modern security landscape is becoming a competitive arms race between cyber-attackers and defenders.

B2B 91

5 Ways to Improve the Mobile Experience of Your ECommerce Business

Galido

Information Technology Blog - - 5 Ways to Improve the Mobile Experience of Your ECommerce Business - Information Technology Blog. Over the past few years, more and more people are turning to mobile devices as their primary tool for accessing the Internet. Design a Mobile App.

Ascent B2B IT Forum – Next-Gen Enterprise Tech: How AR & VR are Pushing New Boundaries

The Investing Edge

One can argue that most of us have already dabbled in AR and/or VR, whether via Pokemon Go on an app on our mobile devices, or a miscellaneous headset experience. Last week, Ascent hosted our 9th B2B IT Forum on AR and VR as it makes its way from obscurity to mainstream.

B2B 91

Ascent B2B IT Forum – Next-Gen Enterprise Tech: How AR & VR are Pushing New Boundaries

The Investing Edge

One can argue that most of us have already dabbled in AR and/or VR, whether via Pokemon Go on an app on our mobile devices, or a miscellaneous headset experience. Last week, Ascent hosted our 9th B2B IT Forum on AR and VR as it makes its way from obscurity to mainstream.

B2B 91

B2B Lead Generation Trends for 2019

Galido

Information Technology Blog - - B2B Lead Generation Trends for 2019 - Information Technology Blog. Applying B2B lead generation strategies help your business increase leads, maximize ROI, and most importantly grow your sales. “ B2B lead generation trends that bring the best results.

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Q&A with Verivo’s Steve Levy

The Investing Edge

It’s no surprise, then, that Verivo is considered an emerging enterprise mobility leader. Verivo helps businesses simplify the complexities associated with building, securing, and managing enterprise mobile apps. SL: Enterprise mobility is the next wave of disruptive technology.

Mobile 121

Staying Ahead of Digital Commerce Trends: What You Need to Know

Perficient - Digital Transformation

This last perk combines the easy shopping experience of the mobile app with the technology to track your arrival and provide the ultimate convenience – no need to leave your car! Google Search Impacts Mobile Commerce.

Trends 104

Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

Future of CIO

With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprising—these days, it’s all about instant gratification. Try out these tips to help your customer’s gain access to your content as fast as possible: Google AMP : Speeds up the mobile rendering experience during web browsing by offering potential visitors a stripped-down version of your site.

Adobe 50

Axway: cloud integration, API and Identity management software

CTOvision

For more than a decade, Axway has empowered the world’s top organizations with proven solutions that help manage business-critical interactions through the exchange of data flowing across the enterprise, B2B communities, the cloud and mobile devices. Axway (NYSE Euronext: AXW.PA), a market leader in governing the flow of data, is a global software and services company with more than 11,000 public- and private-sector customers in 100 countries.

Ascent Index: BYOD (March 2013)

The Investing Edge

BYOD security was a topic of discussion at our recent B2B IT Forum on enterprise mobility. Index Mobility & Communications Ascent Index BYOD cim buser device employees facebook laptop pinterest ReadWrite smartphone Social tablet twitter What a difference a year makes.

B2B 121

Why Financial Services Firms Must Focus on Digital Transformation

Perficient - Digital Transformation

If it has a functional web presence and even conducts business transactions via an integrated B2B or B2C portal, doesn’t that qualify as digital? Customers today expect 24×7/always-on customer experience through mobile and social media channels.

Microsoft’s VC arm invests in Seattle program that helps corporate workers launch tech startups

GeekWire

Its first cohort featured eight companies; founders worked for Seattle-area companies including Microsoft, Payscale, T-Mobile, Expedia, and others. Founded four years ago, the venture fund invests in early-stage B2B companies.

How Far has Face-Tracking Technology Come in 2016?

CTOvision

This is the technology behind Snapchat’s filters, impressive on mobile hardware, and it points to the most promising aspect of face-tracking technology: its implications for socializing in the digital sphere. Ellie Martin.

Takeaways: Mary Meeker’s 2017 Internet Trends

The Investing Edge

Perhaps the most significant is the convergence of digital and physical as it relates to customer experience, which was also the theme of our most recent B2B IT Forum. Below are some key takeaways from the report along with our thoughts: Time spent using the internet on mobile devices is increasing, while desktop and laptop internet usage is holding steady. Recently at Code Conference 2017 , internet analyst Mary Meeker, presented her annual Internet Trends report.

Top Email Marketing Trends for 2019

Galido

Consumers interact 6 times more with this type of email and in b2b the revenue goes up annually. Mobile Friendly. The mobile sector grows year after year and eats the ground to desktop computers.

Reimagining the Future of Work in the Enterprise

The Investing Edge

Join us for our next B2B IT Forum on May 8, 2018 at the Royal Sonesta in Cambridge, MA, as we dive into the future of work in the enterprise. The growth of mobile and computing power has allowed companies to rethink how they hire and augment their workers.

B2B 91

Reimagining the Future of Work in the Enterprise

The Investing Edge

Join us for our next B2B IT Forum on May 8, 2018 at the Royal Sonesta in Cambridge, MA, as we dive into the future of work in the enterprise. The growth of mobile and computing power has allowed companies to rethink how they hire and augment their workers.

B2B 91

Need a web solution right away? Here are two options.

mrc's Cup of Joe Blog

Or, maybe they’ve focused on B2B but now need to make the switch to B2C. Deliver many solutions from a single platform : m-Power delivers low-code development, business intelligence, reporting, business process automation, mobile, and more…all from a single platform.

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Ascent Index: BYOD

The Investing Edge

Perhaps our audience at the B2B IT Forum on enterprise mobility in March 2013 had the final say, as nearly all acknowledged that BYOD was the norm at their company. Our last BYOD Index in March 2013 might have represented the apex of BYOD hype.

B2B 118

Who’s in Charge of Digital?

CIO Dashboard

CIOs in more industrial and B2B industries are likely more suited to the CDO role. However, even in the B2B industries, the CDO role is about creating new and better human-technology experiences.

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It’s Time for Every Function to Hone Strategy and Execution

CEB IT

Modern B2B buyers overwhelmingly indicate that the information they encounter during their purchase processes is of high quality. Companies have invested for the past decade in multiple digital service channels, such as web portals, mobile apps and chatbots, in an effort to deliver on perceived customer preferences.