article thumbnail

Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester IT

Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […]. Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%.

article thumbnail

Generative AI’s change management challenge

CIO Business Intelligence

Despite headlines warning that artificial intelligence poses a profound risk to society , workers are curious, optimistic, and confident about the arrival of AI in the enterprise, and becoming more so with time, according to a recent survey by Boston Consulting Group (BCG). For many, their feelings are based on sound experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chief AI officers in demand as IT leaders expect gen AI productivity boost, survey finds

CIO Business Intelligence

Enterprises are looking to AI to boost productivity and innovation, and one-third of organizations with an interest in the technology have hired or are looking for a chief AI officer, according to new research from Foundry, publisher of CIO.com.

Survey 132
article thumbnail

The year’s top 10 enterprise AI trends — so far

CIO Business Intelligence

Generative AI touches every aspect of the enterprise, and every aspect of society,” says Bret Greenstein, partner and leader of the gen AI go-to-market strategy at PricewaterhouseCoopers. Gen AI is that amplification and the world’s reaction to it is like enterprises and society reacting to the introduction of a foreign body. “We

article thumbnail

The rise of the chief transformation officer

CIO Business Intelligence

In his chief transformation officer (CTO) capacity, the current mission is to spearhead an enterprise transformation effort that takes aim at operational efficiency. He’s also made compromises on the digital agenda to advance larger enterprise transformation goals. “I

article thumbnail

7 sins of digital transformation

CIO Business Intelligence

Focusing on the technology, not business outcomes According to a recent Gartner survey , the most critical digital transformation outcome is to excel at customer and employee experiences. There’s often ambition to address all or most problems, but that can leave the system user behind.

article thumbnail

Australian CIOs need recipe for digital transformation success

CIO Business Intelligence

For Australian CIOs, digital transformation is firmly embedded into their organisation’s formula for success, and the focus in their role is shifting to reflect this change. It has also become a metric of success in line with the changing expectations a CEO has of their CIO.