Roblox has big plans for virtual music events
The Verge
OCTOBER 5, 2020
On a Friday night in September, more than a million people showed up to an album launch party inside the virtual world of Roblox. American pop star Ava Max held a “virtual fan meetup” in the game to celebrate the launch of her new album Heaven & Hell. They’re events that have attracted millions of virtual attendees.
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