What To Expect On Singles’ Day 2018
NOVEMBER 8, 2018
artificial intelligence (AI) B2C marketing chief marketing officer (CMO) ebusiness strategy Holiday 2018 online retail retailSingles’ Day, the world’s largest online shopping festival, is celebrating its 10th anniversary. There’s no doubt that we will see another record-smashing year, although gross merchandise volume (GMV) will no longer be the highlight. Singles’ Day has always been Alibaba’s testbed for new business models and technologies, and this year is no exception.