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The State Of Consumer Usage Of Generative AI, 2024

Forrester IT

Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Like it or not, know it or not, genAI will seep into […]

B2B 500
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TIER: Use Forrester’s Tech Insights And Econometric Research To Navigate 2024 Successfully

Forrester IT

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent.

Research 231
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2024 Is The Make Or Break Year For CDPs

Forrester IT

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 271
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Introducing The Forrester Wave™: Workday Services, Q2 2024

Forrester IT

In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

Research 246
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Three Tips To Guide B2B Demand Marketing Leaders’ Plans For 2024

Forrester IT

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

B2B 369
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The State of IT Spend in 2024: Making Choices and Tradeoffs

IT Toolbox

Explore the challenges of IT decision-making in the evolving landscape of IT spend for 2024. The post The State of IT Spend in 2024: Making Choices and Tradeoffs appeared first on Spiceworks.

Research 231
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AI is Both a Winner and a Loser in 2024 While the Data Center Makes a Comeback

IT Toolbox

AI’s journey in 2024 expected to be a mixed bag of successes and challenges; whereas the Data Center landscape continues to evolve. The post AI is Both a Winner and a Loser in 2024 While the Data Center Makes a Comeback appeared first on Spiceworks.