Forrester IT

Thinking of hiring a product manager? Read this first.

Forrester IT

Do you currently have someone in your organization who fits this job description? If not, then it’s time you do.

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Does Your Channel Run In A Silo?

Forrester IT

I have spent my entire career in the channel. With 75% of world trade flowing through indirect channels according to the World Trade Organization, I’m always interested in seeing how businesses organize, manage, and execute their partner and alliance programs.

B2B 121

Trending Sources

Move Big Data To The Public Cloud With An Insight PaaS

Forrester IT

In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on.

Why The Convergence Of Adtech And Martech Matters

Forrester IT

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale.

The Future of Operations: A Developer

Forrester IT

Infrastructure is increasingly software-based with rapid container growth, composable infrastructure [i] , and of course the consumption of cloud.

The Top Emerging Technologies For Digital Predators

Forrester IT

If you've been following my research, you know I like to divide the business world into three categories of company: Digital Predators successfully use emerging digital technologies to gain market share and/or displace traditional incumbent companies (e.g. Amazon, Lyft, Priceline, AirBnB, Netflix).

The Business Case For Digital Transformation

Forrester IT

Photo: Rebecca Minkoff. Digital transformation investments are ultimately about business survival through disruption. Such investments have a direct impact on customer expectations and go beyond the traditional ROI.

Report 117

Make Each Route The Best Path For Buyers

Forrester IT

Is your organization considering how to holistically optimize all of its routes-to-market? Curious how other firms are thinking about their direct and indirect selling channels in 2017 and beyond?

Three Key Questions And Answers About How To Make Digital Transformation Go Right

Forrester IT

We recently hosted a complimentary webinar titled Your Digital Transformation Is Not Bold Enough — Five Actions To Take Now. Forrester clients can also access the associated report here.

The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum

Forrester IT

A very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to buy.” And that was essentially true for a very, very long time — until the emergence of the digitally empowered buyer.

B2B 73

Cognitive Search Is The AI Version Of Enterprise Search

Forrester IT

Written by Emily Miller, Senior Research Associate. Stop Wasting Time. More than half (54%) of global information workers are interrupted from their work a few times or more per month to spend time looking for or trying to get access to information, insights, and answers.

Get Ready For The Self-Driving Economy

Forrester IT

Autonomous transportation. If you’re reading this, you have an internet connection, so you’ve heard all about how autonomous vehicles (AVs) are coming to take our jobs, eliminate traffic and give machines the power to make moral choices.

Media 77

DevOps has reached critical mass, CIOs need to get on board

Forrester IT

DevOps is one of the most powerful weapons that CIOs have in their arsenal. DevOps unites the entire enterprise in delivering business transformation with superior customer experience.

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester IT

While Facebook again signaled on its latest earnings call that the ad load in its core News Feed is approaching an upper limit, other social networks have more room to increase their ad load.

How To Solve The Digital Dilemma

Forrester IT

How To 120

Blockchain Fever: The Potential And Challenges Of Blockchain Technology 

Forrester IT

In last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate perspective on blockchain’s potential as an economic engine. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast, What It Means, where we explore the […].

Forrester's Top Emerging Technologies To Watch: 2017-2021

Forrester IT

Read more. Enterprise Architecture

Applying Artificial Intelligence And Robotics To The Customer Journey

Forrester IT

Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs.

The #1 Barrier To Effective Digital Transformation

Forrester IT

In a recent post, I wrote about how digital experiences shape customer perceptions of value. But it's easy to forget that your organization's culture also shapes your customer's perception of value.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience.

Forrester IT

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Forrester IT

Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data.

The Quest For The Holy Grail Of Team Messaging Apps: Finding Your Perfect Solution

Forrester IT

We’re seeing a significant challenge today in finding the right enterprise-level team messaging app that’s easy to use, compatible with a work environment, and combines various daily functions so employees don’t have to bounce back and forth between platforms or apps causing confusion.

Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World

Forrester IT

It’s not quite the dog days of summer, so more often than not, I can keep my windows at home open.

B2B 63

The Pressure From Values-Driven Consumers Continues To Build

Forrester IT

There’s a new urgency in the marketplace: to appeal to values-driven consumers. When Forrester first started discussing the importance of corporate values many years ago, we were met with both support and skepticism. Consumers only care about the cheapest products,” skeptics told us.

Automation Technologies, Robotics, And Artificial Intelligence In The Workforce

Forrester IT

Insights-Driven Business Are Stealing Your Customers

Forrester IT

Is your business digital? Like Domino's Pizza, do you realize that you are not a product or service business, but that you are a software and data business that provides products or services? Do you exploit all of your customer's data to know them inside-out?

DevOps: From Unicorns to Mainstream

Forrester IT

Every day I hear more about the pressure I&O organizations are under to accelerate the delivery of applications and services and the pressure it is placing on the existing resources. As organizations transition, DevOps, formally the purview of unicorns, is now transitioning to mainstream.

Want Recurring Customer Relationships? Choose The Right Billing Platform

Forrester IT

Recurring customer relationships are key to surviving and thriving in the age of the customer. And Billing technology is key to building recurring customer relationships. How so? As we heard from one client, “My billing experience is my top touchpoint.

63

Continuous Delivery and Release Automation – Critical To DevOps Success

Forrester IT

I am seeing more and more inquiries focused on driving business transformation where the transformation depends on software and business technology. ING is a model for digital transformation, and Ralph Hamers, CEO, has publicly reinforced the bank’s transformation. Hamers stated “We have to recognize that technology is what Banks do”[i]. Every business today must focus […].

Why You Are Getting Disrupted

Forrester IT

The overriding theme of every disruption story I've ever heard is that firms thought they had more time than they did. So, I've been pondering the why. We can see disruption happening all around us, but why is it so difficult to get out in front of it?

Artificial Intelligence: Fact, Fiction. How Enterprises Can Crush It

Forrester IT

Forrester surveyed business and technology professionals and found that 58% of them are researching AI, but only 12% are using AI systems. This gap reflects growing interest in AI, but little actual use at this time.

How To Unlock Tech Industry Digital Transformation

Forrester IT

It's no surprise that tech companies are vested in the digital transformation of their customers. But many tech companies find it difficult to leave their product-centric models behind and focus on customer outcomes.

AI-Fueled Customer Service Delivers Real Results

Forrester IT

AI will change the nature of work. Look at the rise of driverless cars and ridesharing — two services that are fueled by AI. Customer service for these services is going to look much different than it does now. AI today is still in its infancy; AI applications span discrete capabilities, all of which are […]. customer relationship management (CRM) customer service solutions advanced analytics AI CRM customer service