Forrester IT

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester IT

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

Five Ways To Plan For B2B Journey Mapping Success

Forrester IT

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Bad CX Surveys? Not With This Checklist!

Forrester IT

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

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Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester IT

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.

Team Leadership in the Age of Agile

Speaker: Roy Osherove, Technology and Leadership Consultant

Why is implementing new frameworks, from SCRUM to self-organized teams, so much harder than understanding them? Roy Osherove has the solution. Tune in and learn to recognize what state your team is in, to support them accordingly, and to help them adopt the best practices given where they are today.

Make No Mistake — Microsoft Is A Security Company Now

Forrester IT

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution.

Don’t Drink From A Poisoned Well, Mitigate Supply Chain Risk With Zero Trust

Forrester IT

Motherboard and Kaspersky unveiled that hackers compromised a server of computer manufacturer, ASUS’ live software update tool to install a malicious backdoor on thousands of computers.

Thoughts On DX: Headless vs. AI/ ML

Forrester IT

I have been noodling on the future of DX for the better part of six years. Today I want to run a hypothesis past you: Headless architecture and AI/ ML automation are competing for the future (and soul) of the DX tech stack. So let’s examine both side of this equation: 1.)

Backstage Pass: Three Key Takeaways From The 2019 RSA Conference Without Hitting the Expo Floor

Forrester IT

Every year the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market.

The Future of Department Stores

Forrester IT

The Department Store’s Bright Future Department Stores Can Enjoy a Bright Future. Department stores must change to survive and thrive fierce competition from brands’ direct to consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue.

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Best Practices for Micro-Services Management, Traceability and Visualization

Speaker: Robert Starmer, Cloud Advisor, Founding Partner at Kumulus Technologies

Moving to micro-services, or even working with distributed applications in a traditional environment, brings with it a host of interactions that are often difficult to understand. This session will provide an overview of service mesh, a review of the Istio service mesh itself, and dive into best practices and integration models for integrating the traceability model into a distributed application.

Atoms Get Their Revenge At The Intelligent Edge

Forrester IT

My colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge.

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Tech Titans Google And Microsoft Are Transforming Cybersecurity

Forrester IT

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cyber security solutions. Security has long been delivered as siloed solutions located on-premise.

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Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester IT

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy.

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How can you harden your human firewall? Use creative and pragmatic tactics in your awareness program

Forrester IT

We consistently get inquiries with clients asking us about the trends and effective ways to create cyber security awareness within their organisation. This field has grown so much in recent years.

Our Security Recommendations Will Help You Handle The Worst Of What 2019 Throws At You

Forrester IT

Today we released our 2019 Security & Risk Recommendations report. We collected contributions from our colleagues across the Forrester Security & Risk team to identify the most important actions security leaders should take in 2019.

Barneys And Starbucks Raise The Bar With Loyalty Program Updates

Forrester IT

Grab a latte and start spring shopping – you’ll be rewarded. Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. We’re not surprised.

What To Expect At RSA Conference 2019: Cloud As Security Improvement And The Possible End Of The Infosec Gilded Age

Forrester IT

I recently did a webinar with a few of my colleagues from the RSA Conference Advisory Board on precisely this topic, which you can find here. We tried to expose as much as we could of the fantastic variety that you’ll find at RSA Conference 2019.

The Tao of Zero Trust

Forrester IT

I get asked 2 questions at least weekly, in some cases almost daily: Where do we start for Zero Trust – Fix your IAM and user side of the equation. What is the difference between other frameworks and Zero Trust – Ok, now we can get down to the nuts and bolts on this one.

Getting on the S/4 Bandwagon (or not)

Forrester IT

Historically SAP has not been as renowned for innovation as some of their pure-SaaS competitors like Salesforce.

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester IT

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].

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“Alexa, Did Any Of My Clients Add Cash Last Week?”

Forrester IT

Mobile technologies, artificial intelligence, and predictive analytics at firms such as Amazon, Netflix, and Pandora anticipate customer needs and improve customers’ daily lives.

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester IT

Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne.

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Making Journey Maps Useful: CX Measurement Edition

Forrester IT

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).

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The Use of Behavioral Science Has Moved Beyond Marketing

Forrester IT

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

Channel Data Is A Competitive Differentiator

Forrester IT

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

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Shopping For AI Talent? Beware Of Unicorns

Forrester IT

At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […].

You’ve Still Got Mail

Forrester IT

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan.

CEOs And Software

Forrester IT

How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business?

Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Forrester IT

Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality.

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester IT

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation

The Green New Deal Is Your Solution To Climate Change Risks

Forrester IT

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It?

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AI Creates The CRISPR For Corporate DNA

Forrester IT

Every company has a specific DNA. You may think DNA is the brand or values. But corporate DNA is what makes a company tick, not what the company is. Talent, operations, technology, and data make up your base pairs.

Mobile World Congress Offers Food For Thought

Forrester IT

Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly.

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Data And Analytics Leaders, We Need You!

Forrester IT

How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO).

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