Forrester IT

Answer 4 Questions Before Your Brand Jumps On The ‘Metaverse’ Bandwagon

Forrester IT

Gap is the latest brand to set up shop on Roblox. But despite what the headlines say, the brand isn’t activating in the metaverse – it doesn’t exist today. No singular immersive platform is the metaverse yet. And that’s okay.

B2C 301

Three Ideas To Make Your Messaging A Hit With Buyers

Forrester Digital Transformation

Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show.

B2B 83
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B2B Buyers and Digital Selling (Part 1): Self-service, PLG, and Consumption Pricing

Forrester Digital Transformation

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 83

Lessons in B2B growth strategy that are literally out of this world 

Forrester Digital Transformation

I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the spacetech sector. On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice.

B2B 77

Team x Culture x Tools x Prioritization = Value-Added Developer Productivity

Speaker: Kim Burgaard, Head of Engineering at Fernish

Join Kim Burgaard, Head of Engineering at Fernish, for this enlightening talk on how to maximize your developers' productivity.

The Insights Beat: This Summer, Take A Trip To Insights Capabilities Paradise

Forrester Digital Transformation

Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to build your insights capabilities.

Data 82

Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value

Forrester Digital Transformation

There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder.

Design Solutions To Attract Female Investors

Forrester Digital Transformation

Women are investing in plain sight. But to look at the numbers, you would think that wealth managers can’t see them. Less than half of online women in the US are investors compared to 60% of online men. Those that do invest also tend to have fewer and less varied investment products than men.

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If you can say it, you can see it: Dall-E and You

Forrester Digital Transformation

Or, “How a natural-language image generation AI used as a meme generator by social media may impact your business.” ” Welcome to the future, it’s got AI-generated art.

Media 81

VIVA TECH 2022: From The Metaverse Hype To Green Tech Solutions

Forrester Digital Transformation

Paris was the center of innovation and technology last week. The 2022 edition of Viva Tech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections.

B2C 81

Manage Your Martech, Or It Will Manage You

Forrester Digital Transformation

I know that CMOs are busy — I mean, really busy. The scope of the CMO role continues to grow, customers are more demanding than ever, and marketing operates under constant disruption driven by factors beyond your control.

B2C 83

How Preparation and Strategy Can Be Used to Fight and Defeat Any Ransomware Attack

Speaker: Karl Camilleri, Cloud Services Product Manager at phoenixNAP

Through a detailed analysis of major attacks and their consequences, Karl Camilleri, Cloud Services Product Manager at phoenixNAP, will discuss the state of ransomware and future predictions, as well as provide best practices for attack prevention and recovery.

You Are Missing Out On Customer Feedback, And It’s On You

Forrester Digital Transformation

In the Age of the Customer, brands understand they need to place the customer at the center of everything they do. Voice of the customer programs aim at better engaging with customers, in what should be a meaningful dialog. But customers don’t rely only on those to share their experience.

Sales Enablement Technology Decisions Just Got Easier: Introducing the Now Tech, 2022

Forrester Digital Transformation

Sales Enablement Automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers.

B2B 71

Energize Your Agile Transformation

Forrester Digital Transformation

As technology executives embark on their journey in development and delivery modernization, they should have a comprehensive understanding of challenges, trends, and critical decisions in the industry. Agile development & operations (DevOps

Agile 81

Great Balls Of Fire! Customer Engagement Is On Your CMO’s Radar

Forrester Digital Transformation

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

The Metaverse Must Be Deeply Human-Centric

Forrester Digital Transformation

At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.

How AI and ML Can Accelerate and Optimize Software Development and Testing

Speaker: Eran Kinsbruner, Best-Selling Author, TechBeacon Top 30 Test Automation Leader & the Chief Evangelist and Senior Director at Perforce Software

In this session, Eran Kinsbruner will cover recommended areas where artificial intelligence and machine learning can be leveraged for DevOps productivity.

AI Is Not An Exception – Technology Has Always Taken Jobs

Forrester IT

Yes, AI will take jobs away from many workers - our relatives, friends, and neighbors. So too have all technologies created throughout human history. We invent things to make things easier and the impossible possible. The invention of the wheel made transport easier. Gutenberg's printing press put lots of monk's out of business. The chainsaw saw a reduction in the number of sawyers (lumberjacks). Modern medicine created a sharp decrease in snake oil charlatans.

Why You Are Getting Disrupted

Forrester IT

The overriding theme of every disruption story I've ever heard is that firms thought they had more time than they did. So, I've been pondering the why. We can see disruption happening all around us, but why is it so difficult to get out in front of it? Then I slogged my way through Ray Kurzweil's Law Of Accelerating Returns and it hit me. Digital disruption is about the clash between exponential change and our brain's wanting things to be linear. Here is what I mean: Read more Categories: CIO.

Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester Digital Transformation

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships.

Data Into Dollars: Can You Turn Your Data Into Revenue?

Forrester Digital Transformation

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business.

Data 83

Achieving Elite and High Performance DevOps Using DORA Metrics

Speaker: Nico Krüger, Senior Director of Solutions Engineering at Rollbar

Join Nico Krüger, Senior Director of Solutions Engineering at Rollbar, for advanced insight on taking the use of DORA Metrics to greater heights.

B2B Companies Take Action, To A Point, In Response To The War In Ukraine

Forrester Digital Transformation

On February 28, 2022, BP withdrew from a $25 billion investment in the Russian oil company Rosneft.

B2B 82

Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Forrester Digital Transformation

It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports.

IBM & Cisco Join Security Forces To Fight Cybercrime And The Competition

Forrester IT

I was lucky enough to be invited to IBM's 3rd annual Security Summit in NYC for about 300 of its customers. IBM used the event to showcase a new IBM and Cisco joint security initiative whereby the two will work to integrate their security solutions to better combat advanced threats. The philosophy of the partnership represents the idea that cyber defenders need to collaborate as well as cybercriminals seem to when it comes to sharing techniques and intelligence.

IBM 318

Is Your Organization Ready To Democratize Its Automation Strategy With Citizen Process Expertise?

Forrester Digital Transformation

Runaway Automation Undermines Digital Transformation Success Automation is everywhere: In Forrester’s Q2 2021 Global Digital Process Automation Survey, 76% of respondents indicated they were driving toward end-to-end automation for most business processes.

P-DEI: Product Design that Encourages Inclusivity

Speaker: Dan Jenkins - Human Factors & Research Lead – DCA Design International

In this webinar, product design researcher Daniel Jenkins will teach you what it means to intentionally design a product that can be used by each and every user.

Three Techniques To Better Manage Digital Disruption To The Enterprise

Forrester Digital Transformation

When disaster strikes, how organizations respond is critical to minimizing the impact. Age of the Customer Incident response infrastructure & operations promoted

The Top Emerging Technologies For Digital Predators

Forrester IT

If you've been following my research, you know I like to divide the business world into three categories of company: Digital Predators successfully use emerging digital technologies to gain market share and/or displace traditional incumbent companies (e.g. Amazon, Lyft, Priceline, AirBnB, Netflix). Digital Transformers evolve a traditional business to take advantage of emerging technologies, creating new sources of value for customers and opening up new competitive strategies (e.g.

DevOps, No Longer Just For “Unicorns”

Forrester IT

The born-digital "unicorn" companies such as Etsy, Google and Netflix, are pioneers of modern DevOps, but BT leaders at companies of all ages, sizes, and types are now eagerly pursuing the same principles. [i] i] The pressure for speed and quality is DevOps becoming pivotal for all organizations. For example, KeyBank are leveraging DevOps to quickly deliver business new customer capability using streamlined coordination between application development and operations.

Devops 326

B2B Firms: Adopt A Bespoke Approach When Collecting Feedback From Large, Complex Firms

Forrester Digital Transformation

Imagine your spouse wants to know what you think of your relationship: Do you still love your spouse? Are you committed to your spouse? Are there any issues you want to bring up?

How to Build Data Experiences for End Users

Organizational data literacy is often addressed, but it’s uncommon to consider users’ data literacy levels when building products. Product managers need to recognize their end users' data literacy when building an application with analytic features.

Cognitive Search Is The AI Version Of Enterprise Search

Forrester IT

Written by Emily Miller, Senior Research Associate. Stop Wasting Time. More than half (54%) of global information workers are interrupted from their work a few times or more per month to spend time looking for or trying to get access to information, insights, and answers. The problem: Old keyword-based enterprise search engines of the past are obsolete.

Top Trends For Customer Service In 2017: Operations Become Smarter And More Strategic

Forrester IT

In today's world, customers decide how customer-centric a company is. Good customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion.

Trends 326

The Business Case For Digital Transformation

Forrester IT

Photo: Rebecca Minkoff. Digital transformation investments are ultimately about business survival through disruption. Such investments have a direct impact on customer expectations and go beyond the traditional ROI. The business case for such disruptive investments is the focus of my upcoming report, Build Your Digital Transformation Business Case Around The Customer And Revenue Growth.

Report 324

The Future of Operations: A Developer

Forrester IT

Infrastructure is increasingly software-based with rapid container growth, composable infrastructure [i] , and of course the consumption of cloud. Additionally, as the velocity of change increases - and will continue to increase - the premise that we can continue to manage these systems with our traditional methods is no longer true.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

What’s Next For The Booming Retail Media Market

Forrester Digital Transformation

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon.

Whither Indian IT?

Forrester IT

The Indian media has been busy sounding the death knell for the US$150 billion IT and BPO services industry. Doom generates page views and can make for compelling reading, but do the facts justify the rising sense of despondency? Not quiet, we believe. The retrenchments and the modest guidance are real. But they are neither indicative of a civilization-ending AI, nor a whole-scale repudiation of the founding pillars of the offshore services industry.

The Disruptive Force of Disruption

Forrester IT

Digital disruption is a fairly well understood dynamic: new entrant uses technology in new ways to upend existing business models and disrupt markets. In other words, digital disruption is a distinct force with a distinct life span that is mostly external to traditional markets and businesses. But what if it is more than that? What if it is the canary in the coal mine representing the first signals of a shift in our economy and society?

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Knowledge Worker Autonomy And It’s Impact On The Employee Experience

Forrester Digital Transformation

As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.