Forrester IT

Five Best Practices To Scale Data Science Across The Enterprise

Forrester IT

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale.

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Forrester IT

Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads.

Agile 138

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave

Forrester IT

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market.

There Are No Clear CX Leaders Among US Brands – For The Third Year In A Row

Forrester IT

Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating.

Report 169

6 Key Takeaways From Google Marketing Live 2018

Forrester IT

Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […]. age of the customer

Google 127

The Sorry State of Digital Transformation in 2018

Forrester IT

Software eats the world, right? We’ve been saying that for how long now? 1997 in my case, I think.) And we’re still transforming? That’s taking so long is just an indication of just how hard it is for companies to change how they operate.

Canada’s Tech Market Stays A Half Step Behind The US Tech Market

Forrester IT

The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report on “The Canadian Tech Market Outlook For 2018 To 2019 — 5% Growth In 2018 Will Slow To Under 4% In 2019.” These growth rates, while […].

Report 125

Automation, AI, And Robotics Are Critical CIO Targets

Forrester IT

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester IT

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

B2B 155

Why AT&T’s Acquisition of AppNexus Is A Big Deal

Forrester IT

The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […]. advertising age of the customer B2C marketing digital marketing media media buying programmatic buying adtech

The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester IT

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model.

How To Ride The Technology Wave (And Not Get Swept Away)

Forrester IT

AI, blockchain, chatbot, digital identity, etc. there’s enough emerging technology in financial services to fill a whole alphabet book. And it’s difficult not to get swept off your feet by visions of bionic men, self-executing smart contracts, and virtual assistants that anticipate our every need.

Innovation Requires A Culture Of Diversity And Inclusion

Forrester IT

Successful organizations innovate and differentiate by boosting diversity and inclusion. Diversity is too often an overused phrase and covers many facets of diversity. We think that diversity above all should be about the ability and the courage to communicate “contrarian” thoughts.

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Your Data Is Worth Nothing, Unless You Use It

Forrester IT

I’m often asked the question, “What’s my data worth?” And, my immediate (and somewhat provocative) response is, “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat.

Real-Time Customer Experience

Forrester IT

When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong.

Travel 120

The Data-Driven Marketing Revolution Will Be Televised

Forrester IT

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly.

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Forrester IT

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor. Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […].

Marketing Innovation Starts And Ends With Customer Obsession

Forrester IT

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools.

Media 170

What the IPG Acxiom Deal Means For Marketers

Forrester IT

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities.

Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Forrester IT

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” ” Myth #4: If you build a platform, developers and customers will come.

Twenty Goals That Are Just Plain Better Than “Growing Revenue”

Forrester IT

Dear Marketers, I know how important it is to you to grow revenue. I also know how that focus will help expand your remit — to align with your organization’s strategic priorities and rally around an explicit path to revenue.

Cyber Conferences, It Shouldn’t Be This Way.

Forrester IT

I recently saw another posting/photo from a friend in the industry that showed what amounts to “booth babes” at yet another conference, this time it wasn’t in Vegas, it was in Europe.

The Fraud Management Solutions Market Will Exceed $10 Billion By 2023

Forrester IT

Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European eCommerce fraud will reach $18.6 billion in 2018. And in its 2017 True Cost of Fraud report, LexisNexis Risk Solutions estimates that fraud […]. fraud management IT spending forecasts security & risk ForecastView fraud

Your 2018 Guide To Cyberinsurance Is Here!

Forrester IT

Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions. This reality is a core reason why more organizations are turning to cyber insurance.

Understanding Share Of Life: A Chat With Sebastian Jespersen

Forrester IT

In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m sharing parts of a conversation I recently had with someone who I think is smart rather immodestly, because he thinks like I do. The […]. age of the customer

110

Forrester’s Top Emerging Technologies To Watch 2018

Forrester IT

I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […]. 3d printing age of the customer chief information officer (CIO) emerging technology innovation

Report 110

Risk Tech, Reg Tech — All The 2018 Tech

Forrester IT

The Forrester Tech Tide™: Risk And Compliance Management, Q2 2018 We recently published our Tech Tide™ report outlining 14 key risk and compliance technologies to track in 2018. One of the challenging parts of this research is setting the right scope.

Customer Experience Trends In China, 2018

Forrester IT

What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator.

Trends 143

Robotics Quotient at the New Tech and Innovation Forum

Forrester IT

I’m excited for clients to attend Forrester’s New Tech and Innovation Forum, July 18-19 in Boston, MA. This year’s theme is Putting It All Together: The Power of Exponential Tech.

What Question Must Your Messaging Answer?

Forrester IT

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers.

B2B 170

Forrester’s US Banking Customer Experience Index 2018 Shows CX Is Stagnating

Forrester IT

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products.

ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester IT

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!)

B2B 166

Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester IT

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

Retail 134