Forrester IT

Five Reasons Retailers Need to Invest In People

Forrester IT

Five reasons to invest in store labor Labor was 43% of retail operating expenses based on our last US census data, but retailers haven’t been spending more on employee training [1].

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20-Year Predictions

Forrester IT

At a client dinner last week in Amsterdam we turned from talking digital transformation and customer experience to a more future-oriented topic: What’s going to happen in the next 20 years?

Trending Sources

The Top Technology Trends To Watch: 2018-2020

Forrester IT

I’m excited to announce we just published our 2017 edition of Forrester’s top technology trends to watch. This report continues to be one of our most popular reports, and I’m privileged to lead it every other year.

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Does Your Channel Run In A Silo?

Forrester IT

I have spent my entire career in the channel. With 75% of world trade flowing through indirect channels according to the World Trade Organization, I’m always interested in seeing how businesses organize, manage, and execute their partner and alliance programs.

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Move Big Data To The Public Cloud With An Insight PaaS

Forrester IT

In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on.

Selling Your Vision: What I Look For In A Briefing

Forrester IT

I’m an analyst. It’s my job to formulate opinions on your product and company and provide that insight to my clients.

What Exactly The Heck Are Prescriptive Analytics?

Forrester IT

Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about?

Two Minutes of Advice for B2B Marketers On Content Marketing Platforms

Forrester IT

In April 2017, I completed a Wave report on content marketing platforms (CMPs) – specifically, Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword, Spredfast, and Sprinklr – for B2C marketers. B2B marketers asked: What about us? Which platform suits B2B content marketing best?

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The Top Emerging Technologies For Digital Predators

Forrester IT

If you've been following my research, you know I like to divide the business world into three categories of company: Digital Predators successfully use emerging digital technologies to gain market share and/or displace traditional incumbent companies (e.g. Amazon, Lyft, Priceline, AirBnB, Netflix).

The Future of Operations: A Developer

Forrester IT

Infrastructure is increasingly software-based with rapid container growth, composable infrastructure [i] , and of course the consumption of cloud.

The Business Case For Digital Transformation

Forrester IT

Photo: Rebecca Minkoff. Digital transformation investments are ultimately about business survival through disruption. Such investments have a direct impact on customer expectations and go beyond the traditional ROI.

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Make The Case That CX Transformation Is Both Important And Urgent

Forrester IT

Customer experience (CX) is finally gaining the attention it deserves, with 84% of companies seeing CX as a higher priority than they did two years ago. But there’s a disconnect when it comes to executing CX transformation, and the underlying issue is a lack of executive buy-in.

A Digital Strategy Is A Prerequisite To Maximize The Return On Digital Investments

Forrester IT

At the core of all ROI calculations are costs and benefits. However, there is no single catchall equation that allows your organization to calculate the ROI from digital investments. Benefits from digital investments need to be aligned with the business requirements for a specific value chain stage.

New Data: How CX Improvements Drive Business Growth For 17 Industries

Forrester IT

If you want to make the case for CX, check out the new data we just published in the report “Drive Business Growth With Great Customer Experience, 2017” (paywall). In our analysis, we modeled the effect of changes in CX on loyalty and business growth for 17 industries. We included four new industries per popular demand: Health […]. customer experience customer experience index (CX Index

TV Industry: It’s Time For A Round of “Stop, Keep, Change”

Forrester IT

I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of late, my ad experience with my chosen form […].

Office Depot Acquires CompuCom — Is The Third Time The Charm For Retail Diving Into IT Services?

Forrester IT

As Yogi Berra said, “It’s déjà vu all over again.” Office Depot announced the $1 billion acquisition of CompuCom yesterday, which is a strong pivot into IT services for the 31-year-old retailer.

Data Commercializers Do It Differently: It’s Best To Be Prepared

Forrester IT

We know that the data economy is going to be huge. Data fuels innovation, and having that unique data point (or “alt data”) brings incremental value and competitive advantage. Demand for data is exploding. More and more companies are interested in jumping on that train and selling their data.

Uber’s Uber Breach: A Stunning Failure In Corporate Governance And Culture

Forrester IT

When a breach is announced most security & risk pros are not too surprised. Yet Uber found a way to make the industry raise our collective eyebrows when it was discovered that Uber not only suffered a breach in late 2016 and failed to notify affected parties, but leadership appeared to take things a step further by engaging in a conspiracy to conceal the event by paying hush money to the hackers/extortionists and hiding it from the General Counsel […]. data security

How To Solve The Digital Dilemma

Forrester IT

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Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Forrester IT

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […]. advertising agencies B2C marketing digital agencies media prediction

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Why The Convergence Of Adtech And Martech Matters

Forrester IT

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale.

Royal Caribbean and EY Embark On A Digital Transformation To Put Cruising Back On The Grid

Forrester IT

All companies face a new digital reality, where the accelerated pace of change today is the slowest it’s ever going to be. Partnering with EY, Royal Caribbean is taking on this challenge by transforming the once “off the grid” cruise vacation into a connected, tech-enabled experience. I recently attended the Sea Beyond event for a […]. application development & delivery continuous delivery digital transformation EY Royal Caribbean

Three Key Questions And Answers About How To Make Digital Transformation Go Right

Forrester IT

We recently hosted a complimentary webinar titled Your Digital Transformation Is Not Bold Enough — Five Actions To Take Now. Forrester clients can also access the associated report here.

Forrester's Top Emerging Technologies To Watch: 2017-2021

Forrester IT

Read more. Enterprise Architecture

DevOps has reached critical mass, CIOs need to get on board

Forrester IT

DevOps is one of the most powerful weapons that CIOs have in their arsenal. DevOps unites the entire enterprise in delivering business transformation with superior customer experience.

Cognitive Search Is The AI Version Of Enterprise Search

Forrester IT

Written by Emily Miller, Senior Research Associate. Stop Wasting Time. More than half (54%) of global information workers are interrupted from their work a few times or more per month to spend time looking for or trying to get access to information, insights, and answers.

Data Engineers Will Be More Important Than Data Scientists

Forrester IT

Does it seem like the ability to find, hire and retain data scientists is a losing battle? Is spending $500K+ per year for a Data Scientist worth it? What is a data scientist anyway? Those a real questions and are the markers that how you are supporting your insight strategies might be at odds with […]. big data data management data quality & data governance analytics chief data officer data development data engineer data governance data lake data scientist

Predictions 2018: Automation Will Alter The Global Workforce

Forrester IT

Until now, automation has gotten a bad rap. In 2013, Oxford professors Carl Frey and Michael Osborne analyzed 702 occupations and declared 69 million US jobs, or 47% of the workforce, would be lost. In 2017, CNBC reported that 65% of Americans believed other industries would suffer because of automation, but theirs would be unaffected. […]. digital transformation prediction robotic process automation (RPA

The #1 Barrier To Effective Digital Transformation

Forrester IT

In a recent post, I wrote about how digital experiences shape customer perceptions of value. But it's easy to forget that your organization's culture also shapes your customer's perception of value.

The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum

Forrester IT

A very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to buy.” And that was essentially true for a very, very long time — until the emergence of the digitally empowered buyer.

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2018: The Year Of Enterprise DevOps

Forrester IT

Earlier in the year, we declared 2017 to be the year of DevOps and I am pleased to say, “we were right!!” With our data confirming that 50% of organizations are implementing DevOps, DevOps has reached “Escape Velocity”[1].

Predictions 2018: A Year Of Reckoning

Forrester IT

When we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time. Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy. But firms born with or driving customer-led, digitally centered strategies are separating themselves from […].

Predictions 2018: Cloud Computing Accelerates Enterprise Transformation Everywhere

Forrester IT

It’s already that time of year again: pumpkin spice and predictions for the New Year! Forrester’s Cloud team has been busy gathering, analyzing and prioritizing our predictions for what’s ahead in cloud computing for 2018. As our 2018 cloud predictions published today, here’s a sneak peek into what we see ahead for the most transformative […]. cloud computing cloud storage hybrid cloud private cloud public cloud