Forrester IT

MARCH 11, 2024

(coauthored by Forrester Senior Research Associate Victoria Manes) In Europe, a tough economic and geopolitical context is contributing to increasingly polarized discussions on the environment.

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Forrester IT

FEBRUARY 21, 2024

Recently, I had the honor of presenting Forrester’s Predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions we got.

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Analysis Architecture Strategy Data 417

Forrester IT

FEBRUARY 2, 2024

Many of my recent conversations around 5G have focused on the future of network slicing. They want to discuss timelines, challenges, opportunities, use cases, and industries. The reality is not as rosy as one might think, given the dependency on communities outside the telecommunications industry.

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Network Telecommunications Industry Security 235

Forrester IT

FEBRUARY 2, 2024

Evolving your operations function from year to year requires careful planning, strong stakeholder management and avoidance of common mistakes that erode functional success.

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How To 235

Forrester IT

NOVEMBER 22, 2023

October 30, 2023 came and passed — the date that marked the end of Broadcom’s fiscal year and the promised close for its $61 billion VMware acquisition. In anticipation of that timing, VMware shareholders were given until October 23 to decide whether to accept Broadcom shares at $142.

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Vmware Devops Architecture Trends 461

Forrester IT

NOVEMBER 22, 2023

At Forrester, we are industry analysts, not financial analysts, but in our profession, we need to look at tech company finances as part of our vendor viability assessment. The company we’ll highlight today is NVIDIA. NVIDIA Is On A Roll NVIDIA is a great company led by the brilliant and charismatic CEO Jensen Huang.

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Financial Industry Company Strategy 427

Forrester IT

NOVEMBER 22, 2023

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

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Retail Media B2C Big Data 421

Forrester IT

NOVEMBER 21, 2023

As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

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Retail Tools How To Trends 426

Forrester IT

NOVEMBER 21, 2023

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

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Data Survey Report Change Management 451

Forrester IT

NOVEMBER 21, 2023

(written with Daniel Portillo, senior research associate at Forrester) First, the good news: US federal customer experience (CX) remains steady amid an unprecedented two-year decline in average CX quality in the US private sector (link for Forrester client access only).

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Research 423

Forrester IT

NOVEMBER 21, 2023

TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.

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Advertising Social B2C Media 422

Forrester IT

NOVEMBER 21, 2023

Adopting the revenue waterfall for demand management brings many benefits, meaning parting with leads can be all sweet and no sorrow.

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B2B Research Strategy 426

Forrester IT

OCTOBER 10, 2023

Retailers' solution to increased shrink may already be a tool in their arsenal. Learn from Emily Pfeiffer on OMS tech solutions for retail theft.

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Retail Tools Trends 439

Forrester IT

AUGUST 29, 2023

Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.

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Forrester IT

AUGUST 29, 2023

This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.

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Forrester IT

AUGUST 29, 2023

Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.

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WAN Software Software Security 370

Forrester IT

AUGUST 29, 2023

A list of characteristics is not a plan! Get yours in order by capturing your consolidated B2B content strategy in a Forrester content plan on a page.

B2B 368

B2B Strategy Research 368

Forrester IT

AUGUST 28, 2023

Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.

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Company Retail Trends 391

Forrester IT

JULY 21, 2023

Growth is the number one priority for CEOs and most c-suite executives. Technology is a powerful driver of growth – if the company fully harnesses its technology assets and operations. CIOs and the technology organization play a critical role in three growth vectors.

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Forrester IT

JULY 21, 2023

Third-party data is any data your organization uses that you don’t own and didn’t collect; basically, anything you buy or retrieve for free from a data marketplace, data exchange, government agency, or data services company (e.g., Circana, Acxiom, TransUnion, Nielsen). Use of third-party data is nearly universal.

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Data Government Company B2C 195

Forrester IT

APRIL 27, 2023

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.

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Forrester IT

APRIL 27, 2023

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

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B2B Groups Research Strategy 195

Forrester IT

APRIL 27, 2023

In a major, accelerating trend, interactions between people and machines are becoming more like those between people.

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Trends 341

Forrester IT

APRIL 27, 2023

Over the last year, I’ve been scared of two things. Our research teams have been planning and publishing a ton of research around Zero Trust, and, since we’re analysts, new terminology, and comorbid acronyms, have emerged. My first fear was that all these new terms would confuse both the readers and the market.

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Research Trends 195

Forrester IT

MARCH 23, 2023

TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.

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Forrester IT

MARCH 22, 2023

Firms need help dealing with challenges related to the migration, modernization, and management of workloads across hybrid cloud environments; lacking the relevant skills and expertise in house, they turn to professional services to help them realize cloud benefits faster.

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Cloud Report 195

Forrester IT

MARCH 22, 2023

Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.

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B2B Engineering Strategy 195

Forrester IT

MARCH 22, 2023

Meet the finalists for Forrester’s inaugural North American Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award.

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Meeting Enterprise Enterprise Strategy 195

Forrester IT

MARCH 22, 2023

Poor risk management practices, a questionable corporate culture, and a long series of scandals created an explosive mix that led to Credit Suisse’s collapse and consequent acquisition by rival UBS. While each theme deserves its own analysis, the sum of these events provides a crisp example of how the bank undermined the very definition of trust that ultimately caused its collapse.

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Banking Analysis Examples Financial 195

Forrester IT

MARCH 22, 2023

The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints.

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Retail Trends 195

Forrester IT

MARCH 21, 2023

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

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Tools Microsoft 370

Forrester IT

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

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Forrester IT

DECEMBER 28, 2022

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3% of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. Why? The ad experience on Twitter has […].

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Advertising Media 195

Forrester IT

NOVEMBER 8, 2022

How successful have financial services firms been in garnering the trust of their customers amidst inflation and market volatility? Not very successful, it seems. Forrester’s Financial Services Customer Trust Index, which measures how much customers trust their banks, credit card issuers, investment firms, and insurance companies, found trust to be relatively weak among customers of […].

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Financial Insurance Banking How To 195

Forrester IT

NOVEMBER 8, 2022

On November 7, OutSystems announced that it had acquired Ionic. A few years ago, that would have shaken the mobile development industry, and even today, it will cause vibrations in parts of it. We see three major dynamics in application development that are shaping the future of software development and this market: The scarcity of […].

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Software Development Mobile Applications Development 195

Forrester IT

NOVEMBER 8, 2022

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022. Overall, customer trust was relatively […].

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Financial Insurance Banking Research 195

Forrester IT

NOVEMBER 8, 2022

It’s more important than ever for B2B organizations to make sound strategic decisions. Yet if you ask each member of your executive leadership team how they define go-to-market strategy, you will likely get a different answer from each of them. Not only does this create confusion internally, but it’s also an inhibitor to growth as […].

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