Forrester IT

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester IT

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

Five Ways To Plan For B2B Journey Mapping Success

Forrester IT

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester IT

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Bad CX Surveys? Not With This Checklist!

Forrester IT

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

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Data Analytics in the Cloud for Developers and Founders

Speaker: Javier Ramírez, Senior AWS Developer Advocate, AWS

You have lots of data, and you are probably thinking of using the cloud to analyze it. But how will you move data into the cloud? In which format? How will you validate and prepare the data? What about streaming data? Can data scientists discover and use the data? Can business people create reports via drag and drop? Can operations monitor what’s going on? Will the data lake scale when you have twice as much data? Is your data secure? In this session, we address common pitfalls of building data lakes and show how AWS can help you manage data and analytics more efficiently.

The Pandemic Recession Demands a Digital Response

Forrester IT

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal.

Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester IT

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.

The Podcast Wars Have Begun

Forrester IT

Marvel vs. DC Gets A Podcast Reboot, With Spotify And SiriusXM Choosing Sides In October 2019, SiriusXM announced a partnership with Marvel for exclusive podcasts on its platforms, SiriusXM and Pandora.

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Digital-first customer service solutions deliver highly automated service

Forrester IT

There is no single customer service solution that is ideal for all sizes of organizations; all industries; or all business model.

Do Channel Vendors Need Public Relations Anymore?

Forrester IT

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel.

Customer Experience Index Reveals Brands Lack Human Connection

Forrester IT

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

Forrester IT

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon.

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Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester IT

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

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Accelerate Digital Transformation With The Right Strategic Partner

Forrester IT

In March 2020, as the implications of a global shutdown of physical offices became apparent, executives responsible for digital initiatives went into overdrive. If your firm is already digitally advanced, it’s likely to be faring far better than less advanced competitors by now.

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The Forrester Wave™: Continuous Delivery And Release Automation, Q2 2020

Forrester IT

After releasing “The Forrester Wave™: Continuous Delivery And Release Automation, Q2 2020” earlier this month, it’s a good time to pause and reflect on (in the immortal words of the Grateful Dead) “what a long, strange trip it’s been.”

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Share Your Sales Enablement Experiences With Us!

Forrester IT

Sales enablement and marketing professionals interested in the current and future state of the sales enablement function should take this survey and be the first to receive results. B2B marketing Sales enablement B2B Marketing sales sales enablement sales transformation

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How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester IT

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively. Age of the Customer change management employee experience organizational design pandemic security & risk promoted

CX Reality Day: What Will You Discover?

Forrester IT

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess.

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Data Governance for 2020 and Beyond

Forrester IT

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Four Phases Of The Coronavirus Pandemic

Forrester IT

In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March.

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Does CX Matter To The Enterprise Cloud? Absolutely!

Forrester IT

Over the last several months, our cloud analyst team has been asked to explore the question, “does customer experience (CX) matter to the enterprise cloud?”

Forecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent Earnings Reports

Forrester IT

How much will software spending fall during the pandemic recession? The answer to that question has major implications for the US and global tech markets.

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What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Forrester IT

Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

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Machine Learning for Builders: Tools, Trends, and Truths

Speaker: Rob De Feo, Startup Advocate at Amazon Web Services

Machine learning techniques are being applied to every industry, leveraging an increasing amount of data and ever faster compute. But that doesn’t mean machine learning techniques are a perfect fit for every situation (yet). So how can a startup harness machine learning for its own set of unique problems and solutions, and does it require a warehouse filled with PhDs to pull it off?

Open Banking Implementation Issues Give Rise To A New Breed Of Intermediaries

Forrester IT

For banks, open banking implementation is not straightforward – differing standards, specifications, and deployments result in the need to resolve complexity across interfaces.

Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic

Forrester IT

Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic. age of the customer customer experience customer experience management pandemic promoted special report

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Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester IT

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job.

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Japanese Banks? Digital Awakening Is On The Way

Forrester IT

It has been a year since Japan moved to a new era: “Reiwa” and quite a lot has happened during the past 12 months.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

T-Mobile’s Object Lesson For The DDoS Initiate

Forrester IT

The T-Mobile DDoS Attack That Wasn’t Yesterday, the internet was atwitter with rumors of a massive distributed denial of service (DDoS) attack against major US carriers. You might have seen scary screenshots from one of the many so-called “pew-pew maps,” like this one: The U.S.

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Today’s Business Buyers Crave Digital Interactions And Human Connections

Forrester IT

Even as B2B buyers increase their reliance on digital activities, tools, and routes, they crave deep, human connections. In fact, I would argue that empathetic and highly tailored interactions are now more valued than ever.

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Forrester Expects A $2.1 Trillion Loss In Retail Sales Globally In 2020

Forrester IT

With the ever-changing economic landscape, Forrester’s Forecastview team developed a scenario model to understand the short- and long-term impacts of COVID-19 on the retail industry.

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Citizen Developers Dominate Audience Q&A At A Recent Conference On Low Code

Forrester IT

I recently participated in a low-code conference at the invitation of Ninox, a low-code vendor. My colleague John Rymer gave the keynote, and we then had a lively discussion largely focused on citizen developers.

Microservices: The Dark Side

Speaker: Prem Chandrasekaran

A few years ago, Barclays embarked on a journey to migrate its legacy services to a modern tech stack with the objective of achieving a high level of scale, resilience, and reliability. During the incremental, iterative move towards an ecosystem of focused, distributed services, it’s fair to say that the company discovered the challenges of distributing objects. Join us for an episode you can’t miss if you’re finding it a lot harder to architect in practice than in theory, and learn how you can shed light on the dark side of microservices.

Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester IT

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now. age of the customer B2B marketing pandemic promoted

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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester IT

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

NIST Commits To Renaming Racially Suggestive Technology Terms From Aunt Jemima and Uncle Ben’s to Lady Antebellum and the Dixie Chicks, we’ve seen a wave of rebranding sparked by ongoing anti-racism protests. Now, it’s moving beyond consumer-facing brands and groups.

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Use These First Principles To Succeed With Robotic Process Automation In 2020

Forrester IT

Let’s just say that one measure of the hype that surrounds any emerging technology is the amount of new (and largely superfluous) jargon that it generates. Enterprise automation market needs pragmatic advice The market for Robotic Process Automation (RPA) has been in hypergrowth for a while now.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.