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The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester IT

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. On the inside: Social media’s underbelly conveys a picture of turmoil. Investors see dollar signs.

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Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.

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Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage Accelerates

Forrester IT

As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […].

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Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

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Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

GeekWire

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.

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Facebook blocks Russian state media from advertising on the platform

The Verge

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Facebook has since established a Special Operations Center to help the network monitor and respond to the developing conflict. Illustration by Alex Castro / The Verge.