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How social media made Barbenheimer a big marketing success?

Dataconomy

As the amalgamation of these titles suggests, the trend captured the attention of millions, showcasing the powerful impact of social media on shaping the film industry’s future. Through hashtags, memes, and creative fan-made content, social media became the driving force behind the success of this cinematic experiment.

Media 69
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4 ideas for understanding and managing the power of algorithms on social media

Tech Republic Big Data

What if tech companies had to release data about how algorithms work and software engineers had to take social science courses in college? The post 4 ideas for understanding and managing the power of algorithms on social media appeared first on TechRepublic.

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What is Social CRM, and why should it be on your radar?

Tech Republic

Social CRM is a customer experience strategy, often implemented via CRM software like HubSpot and Salesforce, that enables businesses with clear strategies to streamline social media efforts.

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The Insurance Industry and Big Data

Eric D. Brown

How would you feel if you got a letter in the mail from your insurance company telling you that your insurance rates have increased due to your social media activity? most of us would be a bit upset at the lack of privacy but the other two examples we’d be happy that companies were using social media to cut costs.

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Studies reveal verified social media users are fueling COVID-19 fake news

Venture Beast

A pair of new studies show that verified accounts, not necessarily bots, might be driving the spread of misinformation on social media. Read More.

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Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

CTOvision

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. The post Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior appeared first on CTOvision.com.

Media 150
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Using Big Data to Build Brand Evangelists Within Your Company

CTOvision

McKinsey and Company has defined big data as the $100 billion business. Big data is a term used to describe large volumes of data. The data can be structured or unstructured. This data is not basically what is important, what the organization use is what that matters.

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