Salesforce launches Starter to ward off competition in the SMB segment
CIO Business Intelligence
AUGUST 2, 2023
Starter made its first appearance in June when the company launched it specifically in India, targeting one of the largest SMB markets in the world before it made the new offering available for the other markets. “As Other CRM packages such as Keap also offer easy-to-use sales and marketing growth tools attracting, Miller added.
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