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Forrester IT
MARCH 13, 2024
Great customer service sets companies apart. And, you leave money on the table if you don’t meet your customer’s expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions.
Forrester IT
FEBRUARY 10, 2020
In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business. where should the program report) to […].
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Forrester IT
FEBRUARY 23, 2024
As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models. Fintech is slouching towards ubiquity (see image below). Fintech as a mindset will exist at a wide […]
Forrester IT
JUNE 4, 2023
In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.
Speaker: Steve Pappas, Chief Strategist, Startup and Early Stage Growth Advisor, Keynote Speaker, CX Podcaster
As businesses strive for success in an increasingly digitized world, delivering an exceptional customer experience has become paramount. To meet this demand, enterprises are embracing innovative approaches that captivate customers and fuel their loyalty. Don't miss this exclusive event!
Forrester IT
MAY 8, 2023
CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.
Forrester IT
SEPTEMBER 5, 2018
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. Taking a step […].
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As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Speaker: Ramli John, Managing Director at ProductLed and Author
Just like dating, your company's growth depends on first impressions. moment and turn them into lifelong customers. If you've been in the SaaS space for some time, you're probably all too familiar with these problems: Free accounts don’t convert to paid nearly as often as you would like.
Speaker: Pulkit Agrawal - CEO and Co-Founder of Chameleon
Why are tech stacks vital to your company's growth? Tools to use throughout the customer journey to help you increase activation, retention, and loyalty. How to choose the right products for your company. The answer is simple: product teams without good tech stacks are like builders without their toolkits.
Advertiser: ZoomInfo
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Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
We want our products to make a difference for our customers as well as our company. We also know that short feedback loops aid in replanning. But how long should those feedback loops be? And how do we see all of those loops? We can decide when to replan when we visualize our cycle time and lead time.
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