Forrester IT
APRIL 4, 2024
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.
Forrester IT
FEBRUARY 10, 2020
where should the program report) to […]. In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.
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Forrester IT
MARCH 19, 2024
It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.
Forrester IT
MARCH 19, 2024
It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.
IT Toolbox
FEBRUARY 20, 2024
With a plethora of digital channels available and advancements in technologies, more customers are expecting Starbucks or Amazon-like experiences from companies. The post 4 Pillars of Best-In-Class Digital Experience Programs appeared first on Spiceworks.
IT Toolbox
DECEMBER 20, 2022
Most companies have a Won/Lost program. Discover how they can maximize the ROI of these programs. The post 4 Steps To Maximize Won/Lost Program ROI appeared first on.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”.
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