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What’s Lurking In Your Sales Culture?

Forrester IT

Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

B2B 432
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Your Data Culture Is DOA

Forrester IT

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

Data 451
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Saying Goodbye To MQLs: Six MQL Myths Squashed To Shift Your Leads-Based Culture

Forrester IT

A major challenge when switching from MQLs to buying groups is changing your organization’s culture and mindset, as well. Learn more in this week’s Saying Goodbye to MQLs blog.

Groups 411
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Culture Tools To Stay Afloat In 2024

Forrester IT

Leaders who know how to use the power of culture will feel the buoyancy of sustained employee trust and happiness. We’re mere days into 2024, and leaders across sectors and industries are bracing for challenges and tough choices in the months to come. While you were (hopefully) getting some R&R during the last week of […]

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Our featured speakers will share practical guidance and examples from effective programs that help with data skill-building, improving decision-making, and fostering a data literate culture – so everyone at your organization can confidently read, write, analyze and communicate with data.

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Engineering Leaders’ Guide to Cultural Change

IT Toolbox

Jilly Chen of Code Climate shares strategies to drive cultural change, choose impactful metrics, and make data-driven decisions for business success.

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Brands And PR Agencies Contend With Today’s Culture Wars

Forrester IT

Brand leaders face a challenging year to avert crisis from the crosshairs of the culture wars. Sixty-five countries across the globe will hold elections to select their leaders at a time when geo-political interests, regional conflicts, and tribal behaviors stoke division. GroupM estimates U.S. political ad spend […]

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Data & Analytics Maturity Model Workshop Series

Speaker: Dave Mariani, Co-founder & Chief Technology Officer, AtScale; Bob Kelly, Director of Education and Enablement, AtScale

Developing a data-sharing culture. This workshop helps assess where your organization sits on the analytics maturity scale and where you might aspire to be. Workshop video modules include: Breaking down data silos. Integrating data from third-party sources. Combining data integration styles.

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Product Design & Customer Experience: An Innovative View on Inclusive Product Development

Speaker: Dan Jenkins - Human Factors & Research Lead – DCA Design International

It is a philosophy that encourages us to consider how size, shape, age, gender, sexuality, ethnicity, education levels, income, spoken languages, culture and customs, and even diets shape the way we interact with the world. Inclusive design is about designing for as diverse a range of people as possible.

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Innovation advice will not work if your company's culture does not encourage it. Attend this webinar to benchmark your organization’s innovation potential and learn what it takes to create a culture of innovation. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works.

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Building Like Amazon

Speaker: Leo Zhadanovsky, Principal Solutions Architect, Amazon Web Services

To get there, Amazon focused on decomposing for agility, making critical cultural and operational changes, and creating tools for software delivery. The "two pizza" team culture. Maintaining a culture of DevOps no matter what the size of your organization is. In this fast paced talk, he will cover: How to decompose for agility.

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

Join this webinar panel for practical advice on how to build and foster a data literate, self-service analysis culture at scale using a semantic layer. Driving a self-service analytics culture with a semantic layer. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools.

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The History of the Word "Hacker"

This fact alone reminds us that culture and words begin in actual places. According to one of the best English etymological dictionaries available, the word "hacker", with the sense of evil/good and brilliant computer programmer, was born in the halls of MIT. At that time, to hack code, or hack out code, had a negative connotation.

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Transform Product Developers Into High Performing Collaborators with These 5 Factors

Speaker: Kim Burgaard, Head of Engineering at Fernish

Developer productivity is an output of many factors, including the people on the team, company culture, processes, and tools. Aligning smart people on goals and empowering them to take ownership is a productivity superpower. Don't focus on points and velocity, but on value and outcomes.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it.