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Announcing The Forrester Wave™: Commerce Solutions for B2B, Q2 2024

Forrester IT

The B2B commerce solutions market is no longer “A Tale of Two Cities” – stuck between choosing either cloud architecture or robust features. Collectively, the vendors have closed the chasm: the new school cloud-native vendors have invested in features – and the stalwarts have invested in modernized architecture.

B2B 221
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Thanks to public clouds, vendors can better serve the long tail of B2B commerce

Forrester IT

The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 revealed that public clouds helped vendors re-focus on their markets by narrowing what used to be a chasm between being feature rich OR architected for today.

B2B 221
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More Alliance: MACH Comes of Age With Coaching Focus

Forrester IT

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 is released, I can share an update of my perspective on The MACH Alliance.

B2B 317
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Towards automation: improving the B2B customer experience

TM Forum

Communications service providers (CSPs) and their peers in the cloud and ICT spaces are gearing up for a showdown in business-to-business (B2B) markets. Read this e-book to understand: Which enterprise verticals service providers are targeting to grow their B2B businesses. Which business models service providers favor in B2B markets.

B2B 130
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Go-To-Market Strategy: Three Steps To Intentional Segmentation And Route-To-Market Decisions

Forrester IT

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy.

Strategy 195
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B2B growth is coming, but how can CSPs capture it?

TM Forum

According to a recent TM Forum report for telco growth, more than 50% of surveyed (communications service providers) CSPs are optimistic about the growth of B2B revenues in the next five years. That B2B will bring a new wave of growth in the future has been accepted by most CSPs. Challenges to expanding B2B business.

B2B 130
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Discovering value in B2B and B2B2X ecosystems

TM Forum

Some digital offerings, like entertainment and gaming, could monetize untapped B2C opportunities, but the lucrative B2B segment offers the greatest opportunity to help industry verticals differentiate and tap into high-margin revenue streams. The B2B/B2B2X opportunity in the era of 5G is enormous. Analysts predict.

B2B 130