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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester IT

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. The good news is that the future holds immense potential for leveraging artificial intelligence […]

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Tech vets lead Panda AI, a secretive new spinout from the Allen Institute for Artificial Intelligence

GeekWire

Veteran tech execs are heading up a stealthy new startup formed inside the Allen Institute for Artificial Intelligence (AI2) in Seattle. Here’s how Goldfeder described Panda in an email to GeekWire: PANDA is a stealth mode B2B startup enabled by very recent breakthroughs in AI. Panda AI Photos).

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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Survey 94
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. B2B churn modelling.

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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

Most companies have transitioned to become more software-centric, and with this transformation, application programming interfaces (APIs) have proliferated. agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO Business Intelligence

As with so many major change programs taking place in business at present, the impact of the Coronavirus pandemic was the trigger. “It Artificial Intelligence, Data Management, Digital Transformation, IT Leadership, IT Training , Travel and Hospitality Industry

Airlines 116