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Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Forrester IT

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 261
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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester IT

Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new.

B2B 370
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Towards automation: improving the B2B customer experience

TM Forum

Communications service providers (CSPs) and their peers in the cloud and ICT spaces are gearing up for a showdown in business-to-business (B2B) markets. Read this e-book to understand: Which enterprise verticals service providers are targeting to grow their B2B businesses.

B2B 130
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The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. B2B ecosystems will play a central role for all businesses because they form the basis for redefining approaches toward innovation, knowledge management, supply-chain optimization, product development, sales, and marketing.

B2B 150
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Three Key Findings from The Forrester Wave: Sales Readiness Solutions, Q4 2023

Forrester IT

The stakes are high for B2B buyer seller enablement. As enterprise buyers tighten their budgets, the competency of B2B sellers is more critical than ever before.

B2B 238
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What are telcos' B2B customer experience priorities?

TM Forum

As communication service providers (CSPs) refocus on the enterprise sector, they will have to optimize the B2B customer experience. will feature in a new TM Forum report on customer experience in the B2B market that we will publish in January 2022. A strong digital experience is a given. Our latest survey.

B2B 130
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Customer experience in B2B markets

TM Forum

Getting the customer experience (CX) strategy right could be the key to driving growth in the enterprise market. Join this webinar to explore: Which CX functions, processes and measures are on the top of telcos' B2B agenda. What level of account management and sales consultation telco will need to provide.

B2B 130