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Data-Driven B2B Marketing Themes for 2024

Fountainhead

As marketing departments mature from using LLMs/AI for simple content creation, they’ll find that combining AI with customer data enrichment will open the floodgates to creating even better Ideal Customer Profiles (ICP). This data can be assembled for much more precise targeting, outreach, product recommendations, and of course content.

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Delivering B2B and B2B2X value from co-creation

TM Forum

Vodafone Business and Oracle Communications share the belief that co-creation is key to success in delivering B2B and B2B2X value in the 5G era. Future revenue growth for service providers will come primarily from B2B and B2B2X business models as we continue to move beyond connectivity. B2B & B2B2X opportunities with 5G.

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CSPs strengthen B2B security offerings

TM Forum

security and cybersecurity services are already delivering strong growth for CSPs, particularly those offering managed cloud network services for large enterprises. Furthermore, 73% said want their Internet or data service provider to have security as a core offering. Allot recently commissioned a. survey of 1,000 small businesses.

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Discovering value in B2B and B2B2X ecosystems

TM Forum

Unlike earlier wireless generations, and even fixed networks, operators realize their revenue is unlikely to come from connectivity alone, as few consumers are willing to pay a premium for 5G voice and data offerings. The B2B/B2B2X opportunity in the era of 5G is enormous. Analysts predict. at 09:00 AM BST / 04:00 AM ET.

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What are the emerging B2B hotspots for telcos?

TM Forum

Yet no killer B2B application has emerged to give CSPs immediate and sustained business growth. As such, many of the technologies that CSPs are now deploying for 5G era operations are part of the effort to broaden reach or are being packaged up and sold as a service to boost the IT-centric capabilities of B2B offerings.

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Making self-service Network slice-as-a-Service a commercial reality

TM Forum

A new Catalyst project is all about demonstrating a faster and leaner way to commercialize and implement 5G network slices that can be deployed and assured with a very high level of automation and cloud native experience. Dynamic Network Slices Management and Business Model. , Network Slice Monetization. , as well as the.

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DTW 2022: Dish Wireless outlines B2B ambitions

TM Forum

Dish Wireless highlighted how its cloud-native, Open RAN-based 5G network is designed to solve customer problems in the enterprise space, enabling them to build their own applications and “unlock industry 4.0” ” Speaking remotely during. Digital Transformation World 2022. Digital Transformation World 2022.

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