Data-Driven B2B Marketing Themes for 2024
Fountainhead
DECEMBER 18, 2023
As marketing departments mature from using LLMs/AI for simple content creation, they’ll find that combining AI with customer data enrichment will open the floodgates to creating even better Ideal Customer Profiles (ICP). This data can be assembled for much more precise targeting, outreach, product recommendations, and of course content.
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