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Data Privacy Day, B2C Marketing Edition

Forrester IT

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.

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Can AI Improve Your Loyalty Program?

Forrester IT

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

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Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Forrester IT

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

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Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

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Paid Loyalty Programs Pique Premium Interest

Forrester IT

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

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Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season

Forrester IT

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

B2C 195
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How Consumers Really Feel About Your Loyalty Program

Forrester IT

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.