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Making social media happen in government: case study of NSW Department of Education

Trends in the Living Networks

I’m at the launch meeting of the social media community of practice set up by Institute of Public Administration NSW (IPAA). At the conference I wrote about the case study of Queensland Police , which is a great example of government bodies creating value through social media.

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ProBeat: RIP YouTube TV, you’ll make a great case study

Venture Beast

At $65 per month, YouTube TV is simply another cable TV service masquerading as an over-the-top streaming service. I'll stick with Netflix, thanks. Read More.

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Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

CTOvision

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. The post Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior appeared first on CTOvision.com. Download or order here.

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Ex-Zillow CEO Spencer Rascoff on the need for new social media, iBuying, remote work, and more

GeekWire

On a day when the biggest social media company on the planet went offline for several hours , Spencer Rascoff talked about why he’s been building a small social newcomer around food and why the effort leaves a better taste in his mouth than Facebook and others. The diversity in this case was generational.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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Axiata and Infosys adopt openness as a strategy

TM Forum

Download the case study to discover how an openness strategy has helped Axiata to achieve results that include a rise in digital revenue of 1-2% to 5-7% and a 30% improvement in churn rates during the first year after launch. Watch the video.

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Launch of Social Media Strategy Framework

Trends in the Living Networks

Today we launch our Social Media Strategy Framework. This provides guidance and a frame on how organizations can approach engaging with social media, following in the tradition of our highly popular frameworks such as Web 2.0 Framework , Future of the Media Lifecycle , and Influence Landscape. Use social media yourself.

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