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MySpace's new strategy: building a new and valuable space in social content

Trends in the Living Networks

As it happens AllThingsD yesterday put up an interesting article Trying Out a Revamped Myspace which includes this brief video review - well worth watching: The essence of the new MySpace strategy is becoming a social content platform for entertainment that complements Facebook, which has long clearly won the social network battle.

Social 94
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APML gains momentum – this could transform the personalization of advertising - Trends in the Living Networks

Trends in the Living Networks

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Video interview on Enterprise 2.0 In our Future of Media Report 2007 I described some of the dynamics of the value of advertising relative to personalization.

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Tucker Carlson’s TV-to-Twitter move could actually pay off

Vox

Let’s also assume that even though marketers have fled both Carlson’s show on Fox and Twitter under Musk’s ownership, there will be some advertisers who are willing to attach themselves to a Carlson Twitter show. And asking Carlson’s older fans to switch from linear TV to a smallish social network increases the difficulty.

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Job advertisement: Exceptional Executive Assistant/ Professional Support - Trends in the Living Networks

Trends in the Living Networks

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Interview on MySpace and social media | Main | Can technology create world peace? I’m advertising online, through word-of-mouth, and it makes also sense to put this on my blog too.

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Vizio files to go public, has sold over 80 million TVs

The Verge

Later in the filing, Vizio says: While we generate the significant majority of our total net revenue from sales of our Smart TVs and sound bars, our Platform+ net revenue has grown 304.4 But the future is more so about software and platforms than it is about selling TVs, where the profit margins are often scant. percent from $36.4

Sports 91
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App trackers secretly sell your location data to the government. App stores won’t stop them.

Vox

More specifically, it’s the apps you put on it, which may send location data back to third-party companies that specialize in selling location data, or access to it, to advertisers, marketers, and data brokers — even other location data providers. Open Sourced is made possible by Omidyar Network.

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The days of mass media are over - Trends in the Living Networks

Trends in the Living Networks

The real death-knell for mass media as we know it is advertisers’ desire for targetted advertising with measurable outcomes. Broadcast is an extremely apposite moniker – it throws its net widely, and catches many unappetising and worthless fish for every one that is potentially of value. Free chapters) Implementing Enterprise 2.0

Media 60