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Adobe Developments Signal Changes For B2B Content Workflows

Forrester IT

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

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The Adobe-Figma Combination Bodes Well For Collaboration In And Beyond Design (And Wall Street Isn’t Getting It — Yet)

Forrester IT

The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination.

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Adobe Buys Workfront To Boost Upstream Creative Support

Forrester IT

Adobe announced yesterday it’s shelling out $1.5 Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM) and a work management tool that can handle all the planning and collaboration aspects of […].

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Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester IT

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

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Adobe's latest wearable tech promises dynamic clothing that can change at the push of a button

TechSpot

The Adobe Max conference in Los Angeles is an annual gathering of engineers, developers, and creative professionals intended to showcase the latest in the company's suite of applications and emerging technologies. Read Entire Article

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Adobe launches AI-powered GenStudio for marketers

Dataconomy

Adobe has unveiled an AI-driven platform called GenStudio for ad creation, designed to simplify the utilization of its generative AI technologies for crafting marketing initiatives. These innovations enable swift development of advertisements for email campaigns and social networks including Facebook, Instagram, and LinkedIn.

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Magento Acquisition Finally Moves Adobe “Beyond Marketing”, But It’s Just The First Step

Forrester IT

Monday, Adobe announced their $ 1.68B acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce and Oracle. Magento has not only shown demonstrable growth, but they also boast a vibrant community of developers and customers and […]. Why Magento?

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