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Facebook 'prepares' app developers for iOS 14 advertising catastrophe

TechSpot

In June, Apple showcased iOS 14 at its Worldwide Developers Conference. One of the new security features coming to the mobile operating system is better personal information transparency. Not only will developers have to show users how they collect, use, and share their information, but apps will have to ask.

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Google: Innovating in AI but can they catch up with cloud leaders?

CTOvision

From an enterprise IT standpoint, their championing of the Android operating system has earned them a place in the mobility domain, and their Google Apps offering helped show many businesses that the cloud can work for office automation. But the majority of their business is still today selling advertisements.

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Why Facebook and Apple are fighting over your privacy

Vox

Angry CEOs, operating system updates, and maybe even a lawsuit — the feud continues. Apple’s tracking-optional mobile operating system update is coming to iPhones this spring, and the new privacy-preserving features will give users the ability to opt out of being followed around the internet via trackers in their apps.

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MicroSoft: Still dominating in enterprise office automation

CTOvision

Here is how Microsoft describes themselves: Microsoft Corporation is engaged in developing, licensing and supporting a range of software products and services. The Company also designs and sells hardware, and delivers online advertising to the customers. public company, passes Exxon Mobil (geekwire.com).

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Tech Moves: Convoy vet joins Xembly; Seattle climate firm hires Goldman Sachs exec; and more

GeekWire

. — Rob Wilk , previously global head of advertising at Microsoft, joined Snapchat parent company Snap. He also worked at Yahoo and Chacha Mobile. Breaux was previously CEO of AirNow media and co-founded Airpush, a mobile advertising technology company acquired by Appscatter in 2020. Inman Breaux.

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Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push

The Verge

Facebook will begin showing a prompt on its mobile app for the iPhone and iPad that’s designed to convince users to allow ad tracking, in preparation for an upcoming privacy change in which Apple will force developers to obtain permission to track users across apps and websites in the future.

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Here’s the nuclear option to opt out of tracking on iOS

Vox

Apple’s mobile operating system update, iOS 14.5, With App Tracking Transparency, apps will have to ask users for their permission to access Apple’s Identifier for Advertising (IDFA), a unique code assigned to mobile devices. Developers, not Apple, decide when to put up the prompt.

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