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Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers

Venture Beast

Tenjin said its survey showed that 39% of mobile advertisers, or two in five, said Apple's privacy moves hurt their revenues in 2021. Read More.

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Tapjoy: U.S. mobile gaming parents are are an engaged target for advertisers

Venture Beast

Mobile gaming parents are engaged with mobile games regardless of pandemic conditions, and they shopped more on mobile in the pandemic. Read More.

Mobile 116
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Fantastic international comparative data on media, social media, and mobile

Trends in the Living Networks

The countries with the highest proportion of newspaper advertising revenue are Ireland, Sweden, India, Germany, China. UK followed by Northern Europe leads in the share of Internet advertising revenue, though China comes in at a very strong 13% (I question this figure) and Russia at 12%. Australia is just ahead on tablet usage.

Media 151
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Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs

Venture Beast

Apple is about to disrupt mobile game and app advertising in the name of privacy, and that could lead to substantial layoffs. Read More.

Mobile 130
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The global state of the mobile industry

Trends in the Living Networks

Summit , providing an unparalleled compilation of research about the global internet industry. There is a lot to digest in the 65 slides of the presentation, so I thought it was worth pulling out some of the more interesting ones on mobile. KPCB Internet Trends (2011). A growth rate of 153% is pretty good for any industry.

Mobile 141
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Free webinar July 19 on the Future of Media – Mobile, Social, Cloud… and Paid? with Ross Dawson and Gerd Leonhard

Trends in the Living Networks

As part of our intent of working more together in both public forums and with leading media organizations we are announcing a free webinar: The Future of Media: Mobile, Social, Cloud… and Paid? Gerd Leonhard is a greatly valued friend and colleague in our shared calling as media futurists, and work together in The Futures Agency.

Media 133
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App Annie: Game IQ is a taxonomy to help publishers understand mobile game categories

Venture Beast

App Annie is launching Game IQ, a new taxonomy service for games that uses data science to categorize thousands of games for advertisers. Read More.

Mobile 126