Data Privacy Day, B2C Marketing Edition
Forrester IT
JANUARY 27, 2023
It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.
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Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season
Forrester IT
NOVEMBER 1, 2022
Use your loyalty program to collect consumer data and boost B2C sales this holiday season.
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How Consumers Really Feel About Your Loyalty Program
Forrester IT
OCTOBER 15, 2018
Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.
Level Up Your Loyalty Marketing With Zero-Party Data
Forrester IT
SEPTEMBER 14, 2022
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.
GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies
GeekWire
JULY 10, 2020
But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. 57), which chose to turn down its Paycheck Protection Program loan after seeing sales momentum; smart home device maker Wyze Labs (No. Crowd Cow delivers a variety of protein products direct to consumers.
Use Marketing Analytics To Support Your 2023 Marketing Strategy
Forrester IT
JANUARY 30, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
2017 Predictions: Big Data, Digital, and Virtual Care Key to Engage Healthcare’s Empowered Consumer
Forrester IT
NOVEMBER 4, 2016
Not only are healthcare consumers sharing more financial risk for the insurance and care they receive, but they are increasingly purchasing insurance outside of group contracts via exchanges or Medicare and Medicaid programs. Providers and payers continue to struggle to understand what engages the healthcare consumer.
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