CIO Business Intelligence

JULY 25, 2023

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 98

Cloud B2C B2B Enterprise 98

Forrester IT

OCTOBER 28, 2022

Often, marketers focus on data deprecation’s impacts on paid social and programmatic […]. This delay gave marketers a false sense of security, despite other browsers blocking third-party cookies, Apple letting users opt out of IDFAs, and privacy bills mandating the use of cookie consent banners.

Apple 195

Apple Social Google Security 195

Forrester IT

MARCH 18, 2024

The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. New legislation just passed in the US House of Representatives signals that TikTok regulation is coming. There’s another issue at hand, however: TikTok’s influence over young US voters.

Government 414

Government Data Advertising B2C 414

TM Forum

NOVEMBER 5, 2021

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e. external_url.

B2C 130

B2C Transportation B2B Network 130

CIO Business Intelligence

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Having been very acquisitive over the years, Sysco found itself burdened with a lot of on-premise data centers and legacy applications.

B2B 94

B2B B2C Cloud Tools 94

Forrester IT

JULY 13, 2022

CMOs cannot simply dust off their recession playbooks from years past and expect to understand — let alone serve — customers today: The unique combination of social, economic, and political tensions in this moment will shape when, where, and why consumers are […].

Social 195

Social Retail B2C Trends 195

GeekWire

JANUARY 18, 2024

Discoverist says it doesn’t need vast amounts of customer data, instead taking advantage of LLMs to train its models. Inquisio wants to make it easier and faster for the public to access government data. AdsGency “We want to become your next generation, B2C digital advertising platform.”

B2C 123

B2C Engineering Microsoft Applications 123

Forrester IT

APRIL 23, 2020

On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being.

Social 290

Social Research B2C Trends 290

Forrester IT

AUGUST 5, 2022

Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault.

Financial 195

Financial Mobile Programming Data 195

GeekWire

NOVEMBER 19, 2020

That could hurt B2C startups, or businesses that sell primarily to consumers. In October 2019, GeekWire 200 companies employed approximately 30,600 people, according to LinkedIn data. File data startup Qumulo, ranked No. Data management startup Igneous, ranked No. based applicant screening data platform.

Software 145

Software Software Enterprise Enterprise 145

Forrester IT

SEPTEMBER 6, 2022

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Strategy 369

Strategy Video Data Company 369

Forrester IT

NOVEMBER 18, 2021

Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). Instagram is becoming cheugy for Gen Z youth.

Survey 370

Survey Data Advertising B2C 370

TM Forum

AUGUST 9, 2022

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Can Data Analytics Stop India’s Telecom Churn Crisis?

B2B 130

B2B Data B2C IBM 130

Forrester IT

AUGUST 22, 2019

And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […]. For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget.

Budget 360

Budget Research Enterprise Enterprise 360

Forrester IT

JUNE 7, 2021

The data is hot off the presses from Forrester’s 2021 Consumer Technographics® Benchmark – a survey of close to 200,000 global online adults. Brands, you’ve got work to do with LGBTQ+ millennials who, as it turns out, have trust issues with you. Given its Pride Month, I was extra eager to compare US consumers who […].

Survey 269

Survey Data B2C Trends 269

CIO Business Intelligence

MAY 24, 2022

Others are related to cloud-specific systems, like Azure AD B2C. Customers can use a social media account as a way to securely log in to the application without having to remember additional passwords. Many digital platforms natively incorporate some CIAM elements. Many digital platforms natively incorporate some CIAM elements.

Authentication 98

Authentication Security B2C Applications 98

TM Forum

NOVEMBER 11, 2021

Meeting the rising customer expectations and managing the CX is more and more challenging as they are more inclined to interact with companies in a social digital way. This should be supported by cross-business collaboration driven by experience insights developed from merged engineering and business data. Mohammad S.

Operating Systems 130

Operating Systems Telecommunications System Network 130

Spearline Testing

AUGUST 29, 2019

Communication will be fundamental and critical, both data and voice. Augmentation can be used in both directions – by increasing the virtual world with real objects and by increasing the real world with virtual data. AR and VR have the potential to reshape the way we interact, whether that be socially, in a B2C context, or B2B.

Network 84

Network Telecommunications Virtualization Applications 84

Forrester IT

APRIL 7, 2020

More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted martech vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed.

Strategy 320

Strategy Advertising B2C Social 320

Forrester IT

AUGUST 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].

Research 170

Research B2C Retail Strategy 170

GeekWire

MAY 19, 2020

The inaugural cohort of the new 5G Open Innovation Lab, before social distancing. (5G ” The program accepts both B2B and B2C companies but Brisimitzis said there is a focus on enterprise startups given the nature of 5G. Scivista – Collaborative, virtual reality data visualization. 5G OI Lab Photo). 5G OI Lab Photo).

Intel 145

Intel Mobile Wireless Programming 145