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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. It’s enough to drive any marketer to reassess their workflow, which is undoubtedly why agile techniques are coming into the field.

SCRUM 124
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Kill Projects and Develop Agile Programs - Social, Agile, and.

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Kill Projects and Develop Agile Programs. agile planning. (17).

Agile 111
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AI Will Drive Faster and More Powerful Marketing Transformation Than You Think

Social, Agile and Transformation

What were easy-to-implement point solutions for generating headlines, prioritizing advertisement keywords, or automating A-Z testing are now mainstream. Over the last few years, we’ve entered a new wave of AI-enabled marketing capabilities.

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Big Data's Managerial Challenges - Social, Agile, and Transformation

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Social, Agile, Transformation Pages. agile planning. (17).

Big Data 100
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How the CIO Can Lead Digital Transformation

Social, Agile and Transformation

In the ''90s businesses were told to invest in their web sites and digital advertising. about me agile planning agile software development big data cio cloud computing innovation mobile organizational change' In the early part of the century they were told that web 2.0,

Agile 100
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How the iPad could be a Game Changer - Social, Agile, and.

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Social, Agile, Transformation Pages. agile planning. (17).

Agile 100
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After the cookie crumbles – what comes next?

CIO Business Intelligence

Analysis by McKinsey found the publishing industry alone could lose up to £10 billion in advertising revenue as a result of the changes. The void created for marketers and advertisers by the demise of third party cookies can’t be overstated. Business agility will be vital as companies search for alternatives.