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Why advertisers aren’t coming back to Twitter

Vox

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

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Here’s why Amazon’s $30 billion advertising business is so effective

GeekWire

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth. Wall Street expects advertising revenue to eclipse $10 billion for the holiday quarter when Amazon reports earnings Thursday afternoon. Amazon reported a whopping $125.6

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Are AI-generated commercials the future of advertising?

Dataconomy

Whether it’s advertising for a pizza, beer, or luxury brand, these ads seem to have already achieved their primary goal: reaching the masses. The aims and preferences you provide for AI will determine how it analyzes data, creates content, and optimizes performance. AI-generated commercials are taking over the internet.

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Capitalize On Search Marketing’s Evolution With Two New Reports

Forrester IT

In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically.

B2C 195
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How To Get A Fabulous Website On A Tight Budget

Galido

Information Technology Blog - - How To Get A Fabulous Website On A Tight Budget - Information Technology Blog. Hey, if you are starting and you are worried about getting a dope website but in a budget… well, no one ever said you could not have a fantastic website at reasonable rates. Hosting Platform. You need to make a choice!

Budget 94
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The State Of Influencer Marketing: Growing

Forrester IT

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Budget 357
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Assembly required: 8 myths about knowledge management debunked

CIO Business Intelligence

Data was plentiful yet deriving meaning through open dialogue remained elusive. Nevertheless, the ongoing challenge of adapting to the strategies of terrorists and rogue states persists, especially as the volume of data flooding military intelligence capabilities has surged.

Budget 116