The state of influence today: increasing marketing budgets and greater influencer professionalism
Trends in the Living Networks
FEBRUARY 8, 2013
Here are a few of the highlights from the report: Social is still just 10% of total digital marketing budgets, with 83% of that amount on Facebook, YouTube and Twitter. By far the biggest increasing segment across digital marketing is mobile, followed by social. Influencer marketing is 0.6% of the total spend.
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