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Behavioral Data Is The Key To Success With AI-Powered B2B Marketing

Forrester IT

B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech.

B2B 170
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Getting a foothold in the 5G applications ecosystem

TM Forum

Application developers have a critical role to play in generating innovative uses of 5G networks, as T-Mobile in the US made clear with its recent. Yet there has been no stampede by communications service providers (CSPs) to repeat the attempts made during the early days of 4G to create an application ecosystem.

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Ascent B2B IT Forum – Machine Learning: How Artificial Intelligence is Invading the Enterprise

The Investing Edge

There’s no denying that machine learning and artificial intelligence (AI) are invading the enterprise at warp speed. AI is defined as the intelligence exhibited by machines or software. So from a B2B standpoint, why should we care about machine learning? But in what areas do these decisions need to be made?

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Machine Learning – How Artificial Intelligence is Invading the Enterprise

The Investing Edge

It’s safe to say that most of us are already interacting with machine learning applications on a daily basis whether it’s Apple’s Siri, Facebook’s face detection, Netflix personalized recommendations, or iOS’s autocorrect. What can we do with such a widely applicable technology and how can we maximize its potential? Register here.

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How AI can boost customer satisfaction, retention, and loyalty in the contact center

CIO Business Intelligence

That is why artificial intelligence (AI) is playing a key role in enhancing and personalizing customer communication in the contact center. With the help of IBM Consulting, Bouygues Telecom launched an initiative that empowered all business and IT functions to create, develop, and implement their own cloud-native AI applications.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Survey 94
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Adobe brings first-party commerce data to customer data platform

CIO Business Intelligence

Retail brands can use the new capability, which is now available in beta, to link first-party commerce data to Adobe Real-Time CDP and other applications within the Adobe Experience Cloud suite, said Ryan Fleiss, director of product marketing for the company’s CDP. AI to help identify sales opportunities.

Adobe 84