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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

Forrester IT

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 426
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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

B2C 94
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Asking The Right Questions For B2B Marketing ROI

Forrester IT

The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 370
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Oracle adds AI capabilities to its Fusion Cloud CX

CIO Business Intelligence

According to Oracle, this capability will help marketing, and sales teams find the right members of B2B buying groups for marketing activation and direct sales engagement.

Oracle 57
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Salesforce-Informatica acquisition talks falls through: Report

CIO Business Intelligence

On the other hand, Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform. Some of the services and components of the platform include cloud API and application integration, Cloud B2B Gateway, Cloud Integration, API Manager and API Center, and data integration among others.

Report 120
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How Zero Trust is supposed to look

CIO Business Intelligence

Naturally, zero trust architecture is perfectly designed to address this trifecta of needs Zero trust for B2B partners Internal employees are not the only humans who need secure, performant access to IT systems. B2B suppliers, customers, and other partners also have legitimate access requirements.

B2B 98
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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Survey 98