article thumbnail

Mobile Malware Uses Deepfakes, Social Engineering to Bypass Biometric Authentication

SecureWorld News

A sophisticated form of mobile malware dubbed "GoldPickaxe" has been uncovered, which collects facial recognition data to produce deepfake videos, enabling hackers to bypass biometric authentication protections on banking apps. The hackers rely heavily on social engineering tactics to distribute the malware.

Malware 72
article thumbnail

Current Malpractice Handicaps Social Selling’s Potential

Forrester IT

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

Social 401
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Executives on social media: The value of social leadership

Dataconomy

Social media platforms have evolved beyond personal networking, transforming into powerful professional communication and brand-building tools. This article explores the significance of executives engaging in social media and how social leadership can bring value to individuals and the organizations they represent.

Social 72
article thumbnail

How to build and execute an effective social media content strategy

Dataconomy

Nearly 60% of the global population congregates on social media, businesses can’t afford to overlook the power of these platforms. Social media presents an unparalleled opportunity for brand growth, customer engagement, and increased sales. The same holds true for social media marketing without a well-crafted content strategy.

Media 48
article thumbnail

Part 1: Guarding against sophisticated threats: Strategies for your best defense

CIO Business Intelligence

Muddled Libra has a signature move: exploit the 0ktapus phishing kit to craft believable authentication pages and manipulate victims through social engineering. Discover firsthand the invaluable knowledge, strategies and real-world stories cybersecurity experts share. Tune in and stay updated.

Strategy 119
article thumbnail

Google’s Social Learning: LLMs unite for collective knowledge

Dataconomy

Google has rolled out an innovative AI framework termed “Social Learning,” designed to boost the collaborative prowess of language models while safeguarding user privacy. ” -Google How does Google’s Social Learning work?

Social 68
article thumbnail

How Brands Can Inspire User Engagement and Nurture UGC Through Art

IT Toolbox

When a brand successfully sparks consumer engagement, coveted social media posts typically follow. Finding marketing strategies that nurture organic, user-generated content (online images, videos, stories and conversations involving the brand) requires a hearty dose of creativity and authenticity.