Research: The acceleration of Australian banks’ use of social media
Trends in the Living Networks
AUGUST 21, 2011
While financial services and banking were traditionally highly relationship-based, the shift to online has significantly eroded those relationships. Matthew Warren, and Dr. Shona Leitch from Deakin University have done some interesting research in their paper A study on how Australian banks use social media. Vindaya Senadheera, Prof.
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