article thumbnail

Resist Short-Termism To Avoid Brand Budget Cuts

Forrester IT

High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it.

Budget 195
article thumbnail

Today’s best CIOs are strategy wranglers

CIO Business Intelligence

Twenty-plus years in, CIOs have discovered that, when it comes to IT, everything is going to need a strategy. As CIO, you need a data strategy. You need a cloud strategy. You need a security strategy. Just this past year another strategy must-have arrived to upend nearly every organization.

Strategy 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 ways to ensure CEO support for your digital strategy

CIO Business Intelligence

“When I joined Graded IT to drive digital transformation, management was convinced of the centrality of change,” says Gennaro Ardolino, head of digital innovation and CISO of the Neapolitan energy saving company. The strong will of the CEO ensured innovation activities didn’t encounter any obstacles.”

Strategy 109
article thumbnail

4 Strategies for Staying Within Your ERP Budget

IT Toolbox

Even if your company is taking advantage of the latest, most cost-effective enterprise resource planning (ERP) software available, it’s still possible—even probable—that it will spend outside its ERP budget. Various factors come into play to explain this cost overrun, including hidden fees and poor planning.

Budget 170
article thumbnail

IT budgets remain solid, despite tech industry headwinds

CIO Business Intelligence

A report issued Monday by private investment company Bain Capital indicated that, despite the numerous disruptions to the technology industry—including a global supply chain crisis and Russia’s invasion of Ukraine—most IT decision makers foresee either stable budgets or increases for the coming year. Budgeting, IT Strategy

Budget 132
article thumbnail

6 tips for making the most of a tight IT budget

CIO Business Intelligence

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% Bob Cournoyer, senior director of data strategy, BI, and analytics at Richmond, Va.-based

Budget 135
article thumbnail

Cybersecurity for Nonprofits: Cost-Effective Defense Strategies

SecureWorld News

Nonprofits often juggle tight budgets and unique operational demands, making it even more difficult to keep sensitive information safe—but here's the thing: you don't need a fortune to build a strong defense against the possible cyber threats out there. Let's take a closer look at some key cybersecurity strategies for nonprofits to consider.